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VERILO

Marketing software

Email, social, campaigns and automation

Tools that help you reach and convert customers: email marketing platforms, social media schedulers, landing page builders and marketing automation. Most offer free tiers that scale with your audience size.

17 tools

Semrush

SEO

All-in-one SEO and marketing suite for keyword research, competitor analysis, audits and rank tracking.

AI assistantAPI accessReporting & dashboards
4.7Free plan
From $139/mo
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Canva

Design

Template-driven online design tool for social graphics, presentations, video, documents and print.

AI content generationReal-time collaborationComments & mentions
4.6Free plan
From $10/mo
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HubSpot

Sales & CRM

CRM platform with a free core and paid Sales, Marketing and Service hubs that share one contact database.

Workflow automationAPI accessCustom fields
4.5Free plan
From $20/mo
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beehiiv

Marketing

Newsletter platform with a built-in website, referral program, paid subscriptions and an ad network.

AI assistantWorkflow automationAPI access
4.5Free plan
From $39/mo
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Intercom

Customer Support

Chat-first customer service platform with a shared inbox, help center and the Fin AI agent.

AI agentsWorkflow automationAPI access
4.4
From $29/mo
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Kit

Marketing

Email marketing platform for creators with tags, visual automations, landing pages and digital product sales.

Workflow automationAPI accessWebhooks
4.4Free plan
From $33/mo
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Framer

Design

Design-canvas website builder with CMS, animations and hosting for marketing sites and portfolios.

AI content generationReal-time collaborationTemplates
4.3Free plan
From $5/mo
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Google Analytics 4

Analytics

Google's free, event-based analytics platform for websites and mobile apps, with a paid 360 edition.

Roles & permissionsAPI accessImport & export
4.3Free plan
Free
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Brevo

Marketing

Email, SMS and WhatsApp marketing platform with automation and a built-in CRM, priced by sending volume.

Workflow automationAPI accessReporting & dashboards
4.3Free plan
From $9/mo
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Mailchimp

Marketing

Email marketing and automation platform with a drag-and-drop builder, forms, landing pages and segmentation.

AI content generationWorkflow automationAPI access
4.2Free plan
From $13/mo
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Zoho CRM

Sales & CRM

Feature-rich CRM with a free edition for small teams and low-cost paid tiers inside the wider Zoho suite.

AI assistantRoles & permissionsWorkflow automation
4.2Free plan
From $20/mo
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Buffer

Marketing

Social media scheduling tool for planning, publishing and analyzing posts across major networks.

AI assistantRoles & permissionsReporting & dashboards
4.1Free plan
From $6/mo
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Kapwing

Video

Collaborative online video editor with AI subtitles, dubbing, text-based editing and repurposing tools.

AI content generationReal-time collaborationTemplates
4.1Free plan
From $24/mo
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Adobe Express

Design

Adobe's template-based design app for social content, flyers, short video and PDFs with Firefly AI.

AI content generationReal-time collaborationComments & mentions
3.9Free plan
From $9.99/mo
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Crisp

Customer Support

All-in-one customer messaging platform with live chat, shared inbox and chatbots, priced per workspace.

AI agentsWorkflow automationAPI access
3.9Free plan
From $45/mo
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Jasper

Writing

AI content platform for marketing teams, with brand voice controls, templates and campaign workflows.

AI assistantAI content generationAI agents
3.8
From $49/mo
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Pictory

Video

AI tool that turns scripts, blog posts and long recordings into captioned stock-footage videos.

AI content generationAPI accessTemplates
3.8
From $25/mo
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How to choose marketing software

Marketing software in VERILO's catalogue splits into email and newsletter platforms — Mailchimp, Brevo, Kit and beehiiv — and social media scheduling with Buffer. The email tools overlap most, so the choice between them usually comes down to pricing model and audience.

Email tools are priced on different units: contacts or subscribers for Mailchimp and Kit, emails sent for Brevo. The right one depends on the size of your list and how often you mail it.

Buffer covers a different job — planning, publishing and analysing posts across social networks — and sits alongside an email tool rather than replacing one.

Common questions about marketing software

Which marketing tools have a free plan?
Semrush, HubSpot, Kit, Brevo and Mailchimp have a free plan, with limits on usage, users or features. Intercom (14 days) offers a free trial instead. Pricing for Canva, beehiiv, Framer, Google Analytics 4, Zoho CRM, Buffer, Kapwing, Adobe Express, Crisp, Jasper and Pictory has not been checked against the vendor in the last 90 days, so they are not included.
How much does marketing software cost?
The entry paid plans as each vendor lists them, checked against its pricing page: Brevo Starter at $9 a month, Mailchimp Essentials at $13 a month, HubSpot Sales Hub Starter at $20 per user a month, Intercom Essential at $29 per user a month, Kit Creator at $33 a month and Semrush SEO at $139 a month. Some vendors quote the annual-billing rate, and seat minimums, higher tiers and add-ons all change the real cost, so price the plan you actually need. Pricing for Canva, beehiiv, Framer, Google Analytics 4, Zoho CRM, Buffer, Kapwing, Adobe Express, Crisp, Jasper and Pictory has not been checked against the vendor in the last 90 days, so they are not included.
Do I need a paid email marketing plan?
Not at first. Kit, Brevo, Mailchimp and beehiiv all have free plans, each capped differently — by subscribers, contacts or daily sends — and removing branding or unlocking automation is where paid plans usually begin.
Can I send SMS and WhatsApp from the same tool as email?
Brevo combines email, SMS and WhatsApp messaging, plus transactional email, in one account. Mailchimp, Kit and beehiiv are email-first.

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