Mailchimp alternatives
5 tools in Marketing comparable to Mailchimp, ranked by VERILO editor rating and editorial score. Rankings are independent of affiliate relationships.
People leave Mailchimp when the list outgrows the pricing. Billing is by contact count, so the cost climbs whether or not you send more, and the features most people eventually want sit on Standard or above.
Brevo is the direct answer to that complaint: it charges by sending volume rather than contacts, which suits a large but quiet list. Kit is the creator-focused option, simpler and text-first, and better if newsletters rather than campaigns are the point.
beehiiv is worth comparing if you are building a publication with paid subscriptions and referrals rather than a marketing list. If you only need social scheduling from the bundle, Buffer does that alone for much less.
HubSpot
Sales & CRM
CRM platform with a free core and paid Sales, Marketing and Service hubs that share one contact database.
Kit
Marketing
Email marketing platform for creators with tags, visual automations, landing pages and digital product sales.
Framer
Design
Design-canvas website builder with CMS, animations and hosting for marketing sites and portfolios.
Cheaper alternatives to Mailchimp
Mailchimp’s entry paid plan is Essentials at $13 a month. This alternative starts lower on the same kind of price, checked against each vendor's pricing page: 2 alternatives without a price check in the last 90 days are not included.
- Brevo
Email, SMS and WhatsApp marketing platform with automation and a built-in CRM, priced by sending volume.
Starter · $9 a month
Mailchimp vs Brevo
Entry plans buy different limits, some vendors quote the annual-billing rate, and a lower price can mean a narrower tool — read what each one is for before counting it as a saving.
Free alternatives to Mailchimp
HubSpot, Kit and Brevo have a free plan, with limits on usage, users or features. 2 alternatives without a price check in the last 90 days are not included.
Compare head to head
Shortlists for similar tools
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