Skip to content
VERILO

beehiiv vs Mailchimp

A side-by-side look at beehiiv and Mailchimp: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.

Which should you choose?

Choose beehiiv if

  • Independent writers and media brands growing a newsletter
  • Publishers planning to monetize with ads or paid tiers
  • Operators leaving Substack who want to own their audience data

Choose Mailchimp if

  • Small businesses that want a familiar all-in-one email tool
  • Ecommerce stores on Shopify or WooCommerce with modest list sizes
  • Teams that value templates and integrations over price

Cheapest to start

Not confirmed

Free plan

beehiiv, Mailchimp

Highest editor rating

beehiiv · 4.5

Comparison of beehiiv and Mailchimp
Comparebeehiiv
Free planYes
Free trialYes
Starting priceFrom $39/mo
Editor rating4.5
Ease of useEasy (4/5)
CategoryMarketing
Pricing modelFree Launch plan up to 2,500 subscribers; Scale from approximately $39 per month and Max from approximately $99 per month, rising with subscriber count; Enterprise is custom.
Plans
  • Launch Free
  • Scale $39/mo
  • Max $99/mo
  • Enterprise Custom
PlatformsWeb, API
IntegrationsGoogle Analytics, Stripe, Zapier
Best for
  • Independent writers and media brands growing a newsletter
  • Publishers planning to monetize with ads or paid tiers
  • Operators leaving Substack who want to own their audience data
Pros
  • Free plan covers 2,500 subscribers with unlimited sends
  • Paid subscriptions carry no platform commission
  • Built-in growth tools: referral program, recommendations and Boosts
  • Newsletter website and archive without a separate site builder
  • Ad network connects publishers with sponsors
Cons
  • Paid plans start at approximately $39 per month
  • Fewer third-party integrations than established platforms
  • Ad network and Boosts favor larger, US-focused audiences
  • Not designed for promotional email to customer lists
A/B testingYes
AI assistantYes
AI content generationNo
API accessYes
Audience segmentationYes
Custom domainsYes
Drag-and-drop email builderYes
Forms & surveysYes
Landing page builderYes
Reporting & dashboardsYes
SMS marketingNo
Social media schedulingNo
Subscription billingYes
TemplatesNo
WebhooksYes
Workflow automationYes

Common questions

Does beehiiv or Mailchimp have a free plan?
Both do. beehiiv and Mailchimp each offer a free tier, so you can try either without paying.
How long is the beehiiv and Mailchimp free trial?
beehiiv offers a 30-day free trial. Mailchimp does not offer one.

Go deeper

Browse wider

Related comparisons

Search VERILO

Search software, categories and guides