Is Mailchimp cheaper than Kit?

Mailchimp starts lower, at $13 a month against $33 for Kit. Both figures are the entry paid plan as each vendor lists it, checked against its own pricing page. Some vendors quote the annual-billing rate, and higher tiers and add-ons can change the comparison, so price the plan you actually need.

Does Mailchimp or Kit have a free plan?

Both do. Mailchimp and Kit each offer a free tier, so you can try either without paying.

How long is the Mailchimp and Kit free trial?

Kit offers a 14-day free trial. Mailchimp does not offer one.

Mailchimp vs Kit

Mailchimp and Kit both send email to a list, and they are built for different people doing it. Mailchimp is a small-business marketing tool; Kit is built for creators who sell to an audience they own.

Which should you choose?

Choose Mailchimp if

Small businesses that want a familiar all-in-one email tool
Ecommerce stores on Shopify or WooCommerce with modest list sizes
Teams that value templates and integrations over price

Visit Mailchimp

Choose Kit if

Writers, podcasters and course creators building an email list
Solo creators who want automations without complexity
Newsletter operators selling digital products or memberships

Visit Kit

Cheapest to start

Mailchimp · From $13/mo

Free plan

Mailchimp, Kit

Highest editor rating

Kit · 4.4

Key differences

Listed for Mailchimp but not Kit: AI content generation, Drag-and-drop email builder, SMS marketing and Social media scheduling.
Listed for Kit but not Mailchimp: Payment processing and Webhooks.
Only Mailchimp lists iOS and Android among its platforms.

Comparison of Mailchimp and Kit
Compare	Mailchimp Visit site	Kit Visit site
Free plan	Yes	Yes
Free trial	No	Yes
Starting price	From $13/mo	From $33/mo
Editor rating	4.2	4.4
Ease of use	Easy (4/5)	Easy (4/5)
Category	Marketing	Marketing
Pricing model	Free plan capped at 250 contacts and 500 emails a month (250 a day), 1 seat. At 0-500 contacts the standing rates are Essentials $13, Standard $20 and Premium $350 a month, each advertised at half price for the first 12 months. Every tier is priced by contact count and rises steeply with list size.	Prices are set by subscriber count; the figures here are at 1,000 subscribers. Free up to 10,000 subscribers, Creator $33/month ($390 billed yearly) and Pro $66/month ($790 billed yearly). Yearly billing saves about 17 percent. 14-day free trial on paid plans, no card required.
Plans	Free — Free Essentials — $13/mo Standard — $20/mo Premium — $350/mo	Free — Free Creator — $33/mo Pro — $66/mo
Platforms	Web, iOS, Android, API	Web, API
Integrations	Canva, Facebook & Instagram, Google Analytics, QuickBooks, Salesforce, Shopify, Stripe, WooCommerce, WordPress, Zapier	Make, Shopify, Stripe, WooCommerce, WordPress, Zapier
Best for	Small businesses that want a familiar all-in-one email tool Ecommerce stores on Shopify or WooCommerce with modest list sizes Teams that value templates and integrations over price	Writers, podcasters and course creators building an email list Solo creators who want automations without complexity Newsletter operators selling digital products or memberships
Pros	Email, automation, forms, landing pages and SMS in one account Large template library and a mature drag-and-drop editor Deep integration catalog including Shopify, WooCommerce, Salesforce and QuickBooks Solid reporting with industry benchmark comparisons Mobile apps for managing campaigns on the go	Free plan covers up to 10,000 subscribers Tag-based subscriber model with a clear visual automation builder Sell digital products and paid subscriptions without a separate tool Creator Network for cross-newsletter recommendations
Cons	Contact-based pricing gets expensive as lists grow Free plan is capped at 250 contacts and 500 sends a month Multi-step automation and advanced segmentation require Standard or Premium Interface has become crowded as features were added	Paid plans start at $33 per month for 1,000 subscribers Email design options are deliberately limited Free plan allows only one automation and one sequence Weak ecommerce features compared with Mailchimp or Klaviyo
A/B testing	Yes	Yes
AI content generation	Yes	No
API access	Yes	Yes
Audience segmentation	Yes	Yes
Drag-and-drop email builder	Yes	No
Forms & surveys	Yes	Yes
Landing page builder	Yes	Yes
Payment processing	No	Yes
Reporting & dashboards	Yes	Yes
SMS marketing	Yes	No
Social media scheduling	Yes	No
Templates	Yes	Yes
Webhooks	No	Yes
Workflow automation	Yes	Yes

Common questions

Is Mailchimp cheaper than Kit?: Mailchimp starts lower, at $13 a month against $33 for Kit. Both figures are the entry paid plan as each vendor lists it, checked against its own pricing page. Some vendors quote the annual-billing rate, and higher tiers and add-ons can change the comparison, so price the plan you actually need.
Does Mailchimp or Kit have a free plan?: Both do. Mailchimp and Kit each offer a free tier, so you can try either without paying.
How long is the Mailchimp and Kit free trial?: Kit offers a 14-day free trial. Mailchimp does not offer one.

Our verdict

Kit's Creator plan is $33 a month at 1,000 subscribers, and it keeps a free tier up to 10,000 subscribers. Mailchimp advertises a lower entry price, but only as a 12-month promotion whose standing rate it does not publish, so the two are not comparable on price today. Kit offers a 14-day trial on paid plans. Kit is aimed at much smaller operations — up to around twenty — and VERILO rates it higher at 4.4 to Mailchimp's 4.2. Both keep free plans and both score 4 out of 5 for ease of use. Choose Mailchimp for a business with a list; Kit for a creator with an audience.

Visit Mailchimp Visit Kit

Mailchimp vs Kit

Which should you choose?

Key differences

Common questions

Our verdict

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