Brevo vs Kit
Brevo and Kit both send email to a list, and that is roughly where the similarity ends. Brevo is a multichannel marketing platform priced by how many emails you send; Kit is built for creators and priced by how many subscribers you have. Those two pricing models pull in opposite directions, and which one suits you depends less on features than on the shape of your list.
Which should you choose?
Choose Brevo if
- Businesses with large contact lists and moderate sending volume
- European SMBs that need GDPR-friendly email and SMS
- Teams wanting transactional and marketing email in one place
Choose Kit if
- Writers, podcasters and course creators building an email list
- Solo creators who want automations without complexity
- Newsletter operators selling digital products or memberships
Cheapest to start
Brevo · From $9/mo
Free plan
Brevo, Kit
Highest editor rating
Kit · 4.4
| Compare | Brevo |
|---|---|
| Free plan | Yes |
| Free trial | No |
| Starting price | From $9/mo |
| Editor rating | 4.3 |
| Ease of use | Easy (4/5) |
| Category | Marketing |
| Pricing model | Free forever plan, no card required. Paid tiers are priced by email volume: Starter $9/month (from 5,000 emails), Standard $18/month adding automation, A/B testing and a landing page, and Professional $499/month from 150,000 emails with 10 seats. Enterprise is priced on contact. Yearly billing saves 10 percent. |
| Plans |
|
| Platforms | Web, iOS, Android, API |
| Integrations | Google Analytics, HubSpot, Make, Salesforce, Shopify, WooCommerce, WordPress, Zapier |
| Best for |
|
| Pros |
|
| Cons |
|
| A/B testing | Yes |
| API access | Yes |
| Audience segmentation | Yes |
| Drag-and-drop email builder | Yes |
| Forms & surveys | Yes |
| Landing page builder | Yes |
| Live chat | Yes |
| Payment processing | No |
| Reporting & dashboards | Yes |
| SMS marketing | Yes |
| Templates | No |
| Visual pipeline | Yes |
| Webhooks | No |
| WhatsApp channel | Yes |
| Workflow automation | Yes |
Common questions
- Is Brevo cheaper than Kit?
- Brevo starts lower, at $9 a month against $33 for Kit. Both figures are the entry paid plan billed monthly, checked against each vendor's own pricing page. Higher tiers and add-ons can change the comparison, so price the plan you actually need.
- Does Brevo or Kit have a free plan?
- Both do. Brevo and Kit each offer a free tier, so you can try either without paying.
- How long is the Brevo and Kit free trial?
- Kit offers a 14-day free trial. Brevo does not offer one.
Our verdict
Choose Brevo if you send campaigns to a business audience, need SMS, WhatsApp or transactional email from the same account, or have a large list you mail infrequently. Volume pricing rewards exactly that pattern: Starter is $9 a month from 5,000 emails and Standard $18 with automation, A/B testing and a landing page. The free forever tier caps sending at 300 a day, which rules out most real campaigns but is enough to build in. Choose Kit if you are the product — a writer, creator or educator selling to people who subscribed to you. Its free plan runs to 10,000 subscribers, which is far more generous than anything Brevo offers, and paid plans start at $33 a month at 1,000 subscribers. You are paying for the audience relationship rather than the send volume, and for the ability to sell digital products and paid subscriptions without a second tool. The trap is picking on headline price. A 20,000-subscriber list that gets one email a month is cheap on Brevo and expensive on Kit; a 2,000-subscriber list mailed three times a week is the reverse. Work out your own sends per month before comparing the two numbers. Kit is deliberately limited on email design and Brevo's built-in CRM is basic, so neither replaces a dedicated tool in those areas.