Mailchimp vs Brevo
Mailchimp and Brevo are the comparison people reach for when an email list starts costing real money. Both have free plans and both score 4 out of 5 for ease of use, so the question is rarely which is easier — it is which stays affordable as the list grows.
Which should you choose?
Choose Mailchimp if
- Small businesses that want a familiar all-in-one email tool
- Ecommerce stores on Shopify or WooCommerce with modest list sizes
- Teams that value templates and integrations over price
Choose Brevo if
- Businesses with large contact lists and moderate sending volume
- European SMBs that need GDPR-friendly email and SMS
- Teams wanting transactional and marketing email in one place
Cheapest to start
Brevo · From $9/mo
Free plan
Mailchimp, Brevo
Highest editor rating
Brevo · 4.3
Key differences
- Listed for Mailchimp but not Brevo: AI content generation, Social media scheduling and Templates.
- Listed for Brevo but not Mailchimp: Live chat, Visual pipeline and WhatsApp channel.
| Compare | Mailchimp |
|---|---|
| Free plan | Yes |
| Free trial | No |
| Starting price | From $13/mo |
| Editor rating | 4.2 |
| Ease of use | Easy (4/5) |
| Category | Marketing |
| Pricing model | Free plan capped at 250 contacts and 500 emails a month (250 a day), 1 seat. At 0-500 contacts the standing rates are Essentials $13, Standard $20 and Premium $350 a month, each advertised at half price for the first 12 months. Every tier is priced by contact count and rises steeply with list size. |
| Plans |
|
| Platforms | Web, iOS, Android, API |
| Integrations | Canva, Facebook & Instagram, Google Analytics, QuickBooks, Salesforce, Shopify, Stripe, WooCommerce, WordPress, Zapier |
| Best for |
|
| Pros |
|
| Cons |
|
| A/B testing | Yes |
| AI content generation | Yes |
| API access | Yes |
| Audience segmentation | Yes |
| Drag-and-drop email builder | Yes |
| Forms & surveys | Yes |
| Landing page builder | Yes |
| Live chat | No |
| Reporting & dashboards | Yes |
| SMS marketing | Yes |
| Social media scheduling | Yes |
| Templates | Yes |
| Visual pipeline | No |
| WhatsApp channel | No |
| Workflow automation | Yes |
Common questions
- Is Mailchimp cheaper than Brevo?
- Brevo starts lower, at $9 a month against $13 for Mailchimp. Both figures are the entry paid plan as each vendor lists it, checked against its own pricing page. Some vendors quote the annual-billing rate, and higher tiers and add-ons can change the comparison, so price the plan you actually need.
- Does Mailchimp or Brevo have a free plan?
- Both do. Mailchimp and Brevo each offer a free tier, so you can try either without paying.
Our verdict
Brevo's Starter plan is $9 a month from 5,000 emails, and it keeps a free forever tier. Mailchimp advertises a lower headline but only as a 12-month promotion, and does not publish the rate that follows, so a like-for-like price comparison is not available. Both suit teams up to around 200 people. Mailchimp offers a free trial of its paid tiers and carries far more integrations, which matters if it has to sit inside an existing stack. VERILO rates Mailchimp 4.2 and Brevo 4.3. Choose Mailchimp for the ecosystem, Brevo for the bill.