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Best tools · Marketing

Best tools to automate marketing

Drip sequences and behaviour-based campaigns. 7 tools in this list, 7 with a free plan.

How this list is ranked. Tools are ordered by how strongly they are built for this job (as tagged in VERILO’s catalogue), then by editorial score and editor rating. Affiliate relationships and featured status are never inputs.

  1. 01

    Kit

    Built for it

    Email marketing platform for creators with tags, visual automations, landing pages and digital product sales.

    4.4From $33/moFree plan
    • This is a core use case of the product.
    • Includes Workflow automation, API access, Webhooks
    View KitVisit Kit
  2. 02

    Brevo

    Built for it

    Email, SMS and WhatsApp marketing platform with automation and a built-in CRM, priced by sending volume.

    4.3From $9/moFree plan
    • This is a core use case of the product.
    • Includes Workflow automation, API access, Reporting & dashboards
    View BrevoCompare with KitVisit Brevo
  3. 03

    HubSpot

    Good at it

    CRM platform with a free core and paid Sales, Marketing and Service hubs that share one contact database.

    4.5From $20/moFree plan
    • Well supported, though not the product's main focus.
    • Includes Workflow automation, API access, Custom fields
    View HubSpotCompare with KitVisit HubSpot
  4. 04

    Mailchimp

    Good at it

    Email marketing and automation platform with a drag-and-drop builder, forms, landing pages and segmentation.

    4.2From $20/moFree plan
    • Well supported, though not the product's main focus.
    • Includes AI content generation, Workflow automation, API access
    View MailchimpCompare with KitVisit Mailchimp
  5. 05

    beehiiv

    Good at it

    Newsletter platform with a built-in website, referral program, paid subscriptions and an ad network.

    4.5From $39/moFree plan
    • Well supported, though not the product's main focus.
    • Includes AI assistant, Workflow automation, API access
    View beehiivCompare with KitVisit beehiiv
  6. 06

    Zapier

    Supports it

    No-code automation platform connecting more than 8,000 apps with trigger-and-action workflows.

    4.6From $29.99/moFree plan
    • Possible, but other tools on this list are more purpose-built.
    • Includes AI assistant, AI agents, Roles & permissions
    View ZapierCompare with KitVisit Zapier
  7. 07

    Zoho CRM

    Supports it

    Feature-rich CRM with a free edition for small teams and low-cost paid tiers inside the wider Zoho suite.

    4.2From $20/moFree plan
    • Possible, but other tools on this list are more purpose-built.
    • Includes AI assistant, Roles & permissions, Workflow automation
    View Zoho CRMCompare with KitVisit Zoho CRM

Choosing between the top two?

See Kit and Brevo side by side on pricing, free plans, ease of use and features.

Compare Kit vs Brevo

Guides for this decision

7 tools compared. Each listing shows when its information was last reviewed; prices can change, so check the vendor’s pricing page before you decide.

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