Free vs paid email marketing: what you actually get
Free email plans cap contacts, sends or automations in different places. Here is how Mailchimp, Brevo, Kit and beehiiv compare, and when paying is worth it.
Best tools · Marketing
Newsletters and promotional emails to a list. 4 tools in this list, 4 with a free plan.
How this list is ranked. Tools are ordered by how strongly they are built for this job (as tagged in VERILO’s catalogue), then by editorial score and editor rating. Affiliate relationships and featured status are never inputs.
Email marketing and automation platform with a drag-and-drop builder, forms, landing pages and segmentation.
Email marketing platform for creators with tags, visual automations, landing pages and digital product sales.
Email, SMS and WhatsApp marketing platform with automation and a built-in CRM, priced by sending volume.
Newsletter platform with a built-in website, referral program, paid subscriptions and an ad network.
See Mailchimp and Kit side by side on pricing, free plans, ease of use and features.
Compare Mailchimp vs Kit4 tools compared. Each listing shows when its information was last reviewed; prices can change, so check the vendor’s pricing page before you decide.
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