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HubSpot vs Zoho CRM

HubSpot and Zoho CRM both start free and both want to be the system a growing business runs on. They diverge on what happens after the free tier: HubSpot's paid hubs are priced for companies that have decided to invest in marketing and sales together, Zoho's are priced to stay affordable as you add seats.

Which should you choose?

Choose HubSpot if

  • Small businesses that want a free CRM they can grow into
  • Teams that plan to run marketing, sales and support from one platform
  • Companies that value a polished interface over deep customization

Choose Zoho CRM if

  • Small businesses that want a full-featured CRM at a low price
  • Teams already using Zoho Books, Desk or Mail
  • Companies that need custom modules and guided sales processes

Cheapest to start

Not confirmed

Free plan

HubSpot, Zoho CRM

Highest editor rating

HubSpot · 4.5

Comparison of HubSpot and Zoho CRM
CompareHubSpot
Free planYes
Free trialYes
Starting priceFrom $20/mo
Editor rating4.5
Ease of useEasy (4/5)
CategorySales & CRM
Pricing modelFree CRM tools for up to 2 users with usage limits. Sales Hub Starter is $20 per seat per month ($7 billed annually), Professional $100 per seat per month ($90 annually) with a mandatory $1,500 one-time onboarding fee, and Enterprise from $150 per seat per month with a mandatory $3,500 onboarding fee.
Plans
  • Free tools Free
  • Sales Hub Starter $20/user/mo
  • Sales Hub Professional $100/user/mo
  • Sales Hub Enterprise $150/user/mo
PlatformsWeb, iOS, Android, Browser extension, API
IntegrationsGmail, Google Workspace, Make, Microsoft 365, Outlook, Shopify, Slack, Stripe, Zapier, Zoom
Best for
  • Small businesses that want a free CRM they can grow into
  • Teams that plan to run marketing, sales and support from one platform
  • Companies that value a polished interface over deep customization
Pros
  • Genuinely useful free CRM with unlimited contacts and shared inbox
  • One contact record shared by sales, marketing and support tools
  • Large integration marketplace and strong Gmail and Outlook sync
  • Clean, consistent interface with good onboarding content
  • Scales into marketing automation without migrating data
Cons
  • Professional and Enterprise tiers are expensive and carry onboarding fees
  • Many free-tier features carry HubSpot branding or usage caps
  • Advanced reporting and custom objects are locked to higher tiers
  • Annual contracts required on Professional and above
AI assistantNo
API accessYes
Custom fieldsYes
Email sync (Gmail / Outlook)Yes
Forms & surveysYes
Import & exportNo
Lead scoringYes
Live chatYes
Meeting schedulingYes
Mobile appYes
Quotes & invoicesYes
Reporting & dashboardsYes
Roles & permissionsNo
Visual pipelineYes
Workflow automationYes

Common questions

Does HubSpot or Zoho CRM have a free plan?
Both do. HubSpot and Zoho CRM each offer a free tier, so you can try either without paying.
How long is the HubSpot and Zoho CRM free trial?
HubSpot offers a 14-day free trial, and Zoho CRM offers a 15-day free trial.
Which is easier to use, HubSpot or Zoho CRM?
In VERILO's editorial assessment HubSpot is the easier of the two, scoring 4 out of 5 against 3 for Zoho CRM. That is a judgement about how quickly a new team gets productive, not a measured benchmark.

Our verdict

Both keep a genuinely usable free plan and both suit teams up to about 500. HubSpot is the easier to adopt, scoring 4 out of 5 for ease of use against Zoho's 3, and VERILO rates it 4.5 against 4.2 — but it starts at $20 per seat and climbs steeply. Zoho CRM starts at the same $20 and stays flatter. Choose HubSpot if marketing and sales need to sit in one place; Zoho CRM if the budget matters more than the polish.

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