HubSpot vs Zoho CRM
HubSpot and Zoho CRM both start free and both want to be the system a growing business runs on. They diverge on what happens after the free tier: HubSpot's paid hubs are priced for companies that have decided to invest in marketing and sales together, Zoho's are priced to stay affordable as you add seats.
Which should you choose?
Choose HubSpot if
- Small businesses that want a free CRM they can grow into
- Teams that plan to run marketing, sales and support from one platform
- Companies that value a polished interface over deep customization
Choose Zoho CRM if
- Small businesses that want a full-featured CRM at a low price
- Teams already using Zoho Books, Desk or Mail
- Companies that need custom modules and guided sales processes
Cheapest to start
Not confirmed
Free plan
HubSpot, Zoho CRM
Highest editor rating
HubSpot · 4.5
| Compare | HubSpot |
|---|---|
| Free plan | Yes |
| Free trial | Yes |
| Starting price | From $20/mo |
| Editor rating | 4.5 |
| Ease of use | Easy (4/5) |
| Category | Sales & CRM |
| Pricing model | Free CRM tools for up to 2 users with usage limits. Sales Hub Starter is $20 per seat per month ($7 billed annually), Professional $100 per seat per month ($90 annually) with a mandatory $1,500 one-time onboarding fee, and Enterprise from $150 per seat per month with a mandatory $3,500 onboarding fee. |
| Plans |
|
| Platforms | Web, iOS, Android, Browser extension, API |
| Integrations | Gmail, Google Workspace, Make, Microsoft 365, Outlook, Shopify, Slack, Stripe, Zapier, Zoom |
| Best for |
|
| Pros |
|
| Cons |
|
| AI assistant | No |
| API access | Yes |
| Custom fields | Yes |
| Email sync (Gmail / Outlook) | Yes |
| Forms & surveys | Yes |
| Import & export | No |
| Lead scoring | Yes |
| Live chat | Yes |
| Meeting scheduling | Yes |
| Mobile app | Yes |
| Quotes & invoices | Yes |
| Reporting & dashboards | Yes |
| Roles & permissions | No |
| Visual pipeline | Yes |
| Workflow automation | Yes |
Common questions
- Does HubSpot or Zoho CRM have a free plan?
- Both do. HubSpot and Zoho CRM each offer a free tier, so you can try either without paying.
- How long is the HubSpot and Zoho CRM free trial?
- HubSpot offers a 14-day free trial, and Zoho CRM offers a 15-day free trial.
- Which is easier to use, HubSpot or Zoho CRM?
- In VERILO's editorial assessment HubSpot is the easier of the two, scoring 4 out of 5 against 3 for Zoho CRM. That is a judgement about how quickly a new team gets productive, not a measured benchmark.
Our verdict
Both keep a genuinely usable free plan and both suit teams up to about 500. HubSpot is the easier to adopt, scoring 4 out of 5 for ease of use against Zoho's 3, and VERILO rates it 4.5 against 4.2 — but it starts at $20 per seat and climbs steeply. Zoho CRM starts at the same $20 and stays flatter. Choose HubSpot if marketing and sales need to sit in one place; Zoho CRM if the budget matters more than the polish.
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