HubSpot vs Pipedrive
HubSpot is a CRM platform with a free core and paid hubs for sales, marketing and service, while Pipedrive is a sales-first CRM built around a visual deal pipeline. They are compared because both target small and mid-sized sales teams with per-seat pricing, Gmail and Outlook sync, automation and mobile apps. HubSpot suits teams that plan to run marketing and support from the same platform, and Pipedrive suits teams whose main job is moving deals through a pipeline.
Which should you choose?
Choose HubSpot if
- Small businesses that want a free CRM they can grow into
- Teams that plan to run marketing, sales and support from one platform
- Companies that value a polished interface over deep customization
Choose Pipedrive if
- Small sales teams that live in their pipeline
- Agencies and consultancies tracking deals and follow-ups
- Teams that want a CRM their reps will actually update
Cheapest to start
HubSpot · From $20/mo
Free plan
HubSpot
Highest editor rating
HubSpot · 4.5
| Compare | HubSpot |
|---|---|
| Free plan | Yes |
| Free trial | Yes |
| Starting price | From $20/mo |
| Editor rating | 4.5 |
| Ease of use | Easy (4/5) |
| Category | Sales & CRM |
| Pricing model | Free CRM tools for up to 2 users with usage limits. Sales Hub Starter is $20 per seat per month ($7 billed annually), Professional $100 per seat per month ($90 annually) with a mandatory $1,500 one-time onboarding fee, and Enterprise from $150 per seat per month with a mandatory $3,500 onboarding fee. |
| Plans |
|
| Platforms | Web, iOS, Android, Browser extension, API |
| Integrations | Gmail, Google Workspace, Make, Microsoft 365, Outlook, Shopify, Slack, Stripe, Zapier, Zoom |
| Best for |
|
| Pros |
|
| Cons |
|
| AI assistant | No |
| API access | Yes |
| Custom fields | Yes |
| Email sync (Gmail / Outlook) | Yes |
| Forms & surveys | Yes |
| Import & export | No |
| Lead scoring | Yes |
| Live chat | Yes |
| Meeting scheduling | Yes |
| Mobile app | Yes |
| Quotes & invoices | Yes |
| Reporting & dashboards | Yes |
| Visual pipeline | Yes |
| Workflow automation | Yes |
Common questions
- Is HubSpot cheaper than Pipedrive?
- HubSpot starts lower, at $20 a month against $24 for Pipedrive. Both figures are the entry paid plan billed monthly, checked against each vendor's own pricing page. Higher tiers and add-ons can change the comparison, so price the plan you actually need.
- Does HubSpot or Pipedrive have a free plan?
- HubSpot has a free plan. Pipedrive does not, though it offers a free trial.
- How long is the HubSpot and Pipedrive free trial?
- HubSpot offers a 14-day free trial, and Pipedrive offers a 14-day free trial.
Our verdict
Choose HubSpot if you want a free CRM to start with and expect to add marketing automation, live chat and forms later; Sales Hub Starter is about $20 per seat per month ($7 billed annually), though the Professional and Enterprise tiers are a large jump in price and carry onboarding fees. Choose Pipedrive if your team lives in its pipeline and wants a focused tool with transparent per-seat pricing; Lite is about $24 per seat per month ($14 billed annually), but there is no free plan, email automation and follow-ups start on Growth (about $49, or $39 annually), and lead generation, projects and campaigns are paid add-ons. Both score 4 out of 5 for ease of use and offer 14-day trials. Integrations overlap on Gmail, Outlook, Google Workspace, Microsoft 365, Slack, Zapier, Make and Zoom; HubSpot adds Shopify and Stripe, while Pipedrive adds Mailchimp and Calendly.
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