Is folk cheaper than HubSpot?

HubSpot starts lower, at $20 per user a month against $30 for folk. Both figures are the entry paid plan as each vendor lists it, checked against its own pricing page. Some vendors quote the annual-billing rate, and higher tiers and add-ons can change the comparison, so price the plan you actually need.

Does folk or HubSpot have a free plan?

HubSpot has a free plan. folk does not, though it offers a free trial.

How long is the folk and HubSpot free trial?

folk offers a 14-day free trial, and HubSpot offers a 14-day free trial.

Which is easier to use, folk or HubSpot?

In VERILO's editorial assessment folk is the easier of the two, scoring 5 out of 5 against 4 for HubSpot. That is a judgement about how quickly a new team gets productive, not a measured benchmark.

folk vs HubSpot

folk and HubSpot are both CRMs that small teams adopt without an administrator, built for different kinds of relationship. folk treats contacts as a shared, spreadsheet-like workspace used for sales, partnerships, fundraising and recruiting. HubSpot is a CRM platform with a free core whose paid hubs share one contact record across sales, marketing and support.

Which should you choose?

Choose folk if

Founders and small teams managing many kinds of relationships
Agencies and consultancies that dislike heavyweight CRMs
Teams sourcing contacts from LinkedIn

Visit folk

Choose HubSpot if

Small businesses that want a free CRM they can grow into
Teams that plan to run marketing, sales and support from one platform
Companies that value a polished interface over deep customization

Visit HubSpot

Cheapest to start

HubSpot · From $20/mo

Free plan

HubSpot

Highest editor rating

HubSpot · 4.5

Key differences

Listed for folk but not HubSpot: AI assistant, Audience segmentation, Browser extension, Comments & mentions, Import & export and 2 more.
Listed for HubSpot but not folk: Forms & surveys, Lead scoring, Live chat, Meeting scheduling, Mobile app and 2 more.
Only HubSpot lists Android among its platforms.

Comparison of folk and HubSpot
Compare	folk Visit site	HubSpot Visit site
Free plan	No	Yes
Free trial	Yes	Yes
Starting price	From $30/mo	From $20/mo
Editor rating	4.1	4.5
Ease of use	Very easy (5/5)	Easy (4/5)
Category	Sales & CRM	Sales & CRM
Pricing model	No free plan; a 2-week free trial without a credit card. Standard is $30 per member per month billed monthly ($24 billed yearly), Premium $60 ($48 yearly), and Enterprise from $100 per member per month ($80 yearly).	Free CRM tools for up to 2 users with usage limits. Sales Hub Starter is $20 per seat per month ($7 billed annually), Professional $100 per seat per month ($90 annually) with a mandatory $1,500 one-time onboarding fee, and Enterprise from $150 per seat per month with a mandatory $3,500 onboarding fee.
Plans	Standard — $30/user/mo Premium — $60/user/mo Enterprise — Custom	Free tools — Free Sales Hub Starter — $20/user/mo Sales Hub Professional — $100/user/mo Sales Hub Enterprise — $150/user/mo
Platforms	Web, iOS, Browser extension, API	Web, iOS, Android, Browser extension, API
Integrations	Calendly, Gmail, Google Workspace, LinkedIn, Make, Notion, Outlook, Slack, Zapier	Gmail, Google Workspace, Make, Microsoft 365, Outlook, Shopify, Slack, Stripe, Zapier, Zoom
Best for	Founders and small teams managing many kinds of relationships Agencies and consultancies that dislike heavyweight CRMs Teams sourcing contacts from LinkedIn	Small businesses that want a free CRM they can grow into Teams that plan to run marketing, sales and support from one platform Companies that value a polished interface over deep customization
Pros	Very quick to set up and intuitive for non-sales users Imports contacts from Gmail, Outlook and LinkedIn with one extension Works for sales, partnerships, fundraising and recruiting alike Built-in mail merge and AI drafting	Genuinely useful free CRM with unlimited contacts and shared inbox One contact record shared by sales, marketing and support tools Large integration marketplace and strong Gmail and Outlook sync Clean, consistent interface with good onboarding content Scales into marketing automation without migrating data
Cons	No free plan and per-member pricing adds up for larger teams Reporting and forecasting are basic Fewer native integrations than established CRMs Enrichment and sequence limits vary by plan	Professional and Enterprise tiers are expensive and carry onboarding fees Many free-tier features carry HubSpot branding or usage caps Advanced reporting and custom objects are locked to higher tiers Annual contracts required on Professional and above
AI assistant	Yes	No
API access	Yes	Yes
Audience segmentation	Yes	No
Browser extension	Yes	No
Comments & mentions	Yes	No
Custom fields	Yes	Yes
Email sync (Gmail / Outlook)	Yes	Yes
Forms & surveys	No	Yes
Import & export	Yes	No
Lead scoring	No	Yes
Live chat	No	Yes
Meeting scheduling	No	Yes
Mobile app	No	Yes
Quotes & invoices	No	Yes
Real-time collaboration	Yes	No
Reporting & dashboards	No	Yes
Templates	Yes	No
Visual pipeline	Yes	Yes
Workflow automation	Yes	Yes

Common questions

Is folk cheaper than HubSpot?: HubSpot starts lower, at $20 per user a month against $30 for folk. Both figures are the entry paid plan as each vendor lists it, checked against its own pricing page. Some vendors quote the annual-billing rate, and higher tiers and add-ons can change the comparison, so price the plan you actually need.
Does folk or HubSpot have a free plan?: HubSpot has a free plan. folk does not, though it offers a free trial.
How long is the folk and HubSpot free trial?: folk offers a 14-day free trial, and HubSpot offers a 14-day free trial.
Which is easier to use, folk or HubSpot?: In VERILO's editorial assessment folk is the easier of the two, scoring 5 out of 5 against 4 for HubSpot. That is a judgement about how quickly a new team gets productive, not a measured benchmark.

Our verdict

Choose folk if you manage many kinds of relationships and want to be working in an afternoon, with contacts imported from Gmail, Outlook and LinkedIn through its extension. There is no free plan: Standard is $30 per member per month billed monthly ($24 yearly) and Premium $60 ($48 yearly), with a 2-week trial. Reporting and forecasting are basic.

Choose HubSpot if you want a free starting point and a system that grows into marketing and support. Its free CRM tools cover up to 2 users with usage limits, and Sales Hub Starter is $20 per seat per month. The step to Professional, at $100 per seat with a mandatory onboarding fee, is where teams most often get caught.

folk is the lighter tool for relationship-driven work; HubSpot is the platform for a structured sales and marketing process. In VERILO's assessment folk is the easier to pick up, scoring 5 out of 5 for ease of use against HubSpot's 4.

Visit folk Visit HubSpot

folk vs HubSpot

Which should you choose?

Key differences

Common questions

Our verdict

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