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folk vs HubSpot

A side-by-side look at folk and HubSpot: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.

Which should you choose?

Choose folk if

  • Founders and small teams managing many kinds of relationships
  • Agencies and consultancies that dislike heavyweight CRMs
  • Teams sourcing contacts from LinkedIn

Choose HubSpot if

  • Small businesses that want a free CRM they can grow into
  • Teams that plan to run marketing, sales and support from one platform
  • Companies that value a polished interface over deep customization

Cheapest to start

Not confirmed

Free plan

HubSpot

Highest editor rating

HubSpot · 4.5

Comparison of folk and HubSpot
Comparefolk
Free planNo
Free trialYes
Starting priceFrom $25/mo
Editor rating4.1
Ease of useVery easy (5/5)
CategorySales & CRM
Pricing modelNo free plan; 14-day free trial. Standard is approximately $25 per member per month ($20 billed annually), Premium approximately $50 per member per month ($40 billed annually); custom pricing for larger teams.
Plans
  • Standard $25/user/mo
  • Premium $50/user/mo
  • Custom Custom
PlatformsWeb, iOS, Browser extension, API
IntegrationsCalendly, Gmail, Google Workspace, LinkedIn, Make, Notion, Outlook, Slack, Zapier
Best for
  • Founders and small teams managing many kinds of relationships
  • Agencies and consultancies that dislike heavyweight CRMs
  • Teams sourcing contacts from LinkedIn
Pros
  • Very quick to set up and intuitive for non-sales users
  • Imports contacts from Gmail, Outlook and LinkedIn with one extension
  • Works for sales, partnerships, fundraising and recruiting alike
  • Built-in mail merge and AI drafting
Cons
  • No free plan and per-member pricing adds up for larger teams
  • Reporting and forecasting are basic
  • Fewer native integrations than established CRMs
  • Enrichment and sequence limits vary by plan
AI assistantYes
API accessYes
Audience segmentationYes
Browser extensionYes
Comments & mentionsYes
Custom fieldsYes
Email sync (Gmail / Outlook)Yes
Forms & surveysNo
Import & exportYes
Lead scoringNo
Live chatNo
Meeting schedulingNo
Mobile appNo
Quotes & invoicesNo
Real-time collaborationYes
Reporting & dashboardsNo
TemplatesYes
Visual pipelineYes
Workflow automationYes

Common questions

Does folk or HubSpot have a free plan?
HubSpot has a free plan. folk does not, though it offers a free trial.
How long is the folk and HubSpot free trial?
folk offers a 14-day free trial, and HubSpot offers a 14-day free trial.
Which is easier to use, folk or HubSpot?
In VERILO's editorial assessment folk is the easier of the two, scoring 5 out of 5 against 4 for HubSpot. That is a judgement about how quickly a new team gets productive, not a measured benchmark.

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