folk
Lightweight, collaborative CRM for small teams that manage relationships across sales, partnerships and hiring.
Overview
folk is a modern CRM that treats contact management as a shared, spreadsheet-like workspace rather than a sales pipeline first. Contacts are imported from Gmail, Outlook and LinkedIn (through the folkX browser extension), grouped into lists, enriched with company data and moved through simple pipelines. Teams use it for sales, but also for investor relations, partnerships, recruiting and community management.
The product is fast and easy to learn, with mail merge campaigns, AI-assisted messaging and templates built in. Pricing is per member and there is no permanently free plan, only a trial; the Standard tier covers most small-team needs, while Premium adds more enrichment credits, sequences and reporting. Automation and integrations are lighter than in HubSpot or Pipedrive, and reporting is basic, so larger sales teams may outgrow it.
folk suits founders, agencies and small teams that want a CRM they can set up in an afternoon and that works the way they already handle contacts.
Key features
AI
- AI assistant
Collaboration
- Real-time collaboration
- Comments & mentions
Automation
- Workflow automation
- API access
Getting started
- Templates
Data
- Import & export
- Custom fields
Platforms
- Browser extension
Marketing
- Audience segmentation
Sales
- Visual pipeline
- Email sync (Gmail / Outlook)
- Integrations
- Calendly, Gmail, Google Workspace, LinkedIn, Make, Notion, Outlook, Slack, Zapier
- Platforms
- Web, iOS, Browser extension, API
Pros & cons
Strengths
- Very quick to set up and intuitive for non-sales users
- Imports contacts from Gmail, Outlook and LinkedIn with one extension
- Works for sales, partnerships, fundraising and recruiting alike
- Built-in mail merge and AI drafting
Limitations
- No free plan and per-member pricing adds up for larger teams
- Reporting and forecasting are basic
- Fewer native integrations than established CRMs
- Enrichment and sequence limits vary by plan
Pricing
Subscription. No free plan; 14-day free trial. Standard is approximately $25 per member per month ($20 billed annually), Premium approximately $50 per member per month ($40 billed annually); custom pricing for larger teams.
Standard
Popular$25/user/mo
Approximately $20 per member per month billed annually.
- Unlimited contacts and pipelines
- Gmail, Outlook and LinkedIn import
- Mail merge campaigns
- Basic enrichment credits
Premium
$50/user/mo
Approximately $40 per member per month billed annually.
- More enrichment credits
- Email sequences
- Reporting dashboards
- Priority support
Custom
Custom
For larger teams with specific security or volume needs.
- Custom limits
- Dedicated onboarding
- Advanced permissions
Prices are listed in USD and can change. Confirm current pricing on the vendor’s pricing page.
Best for
A good fit if you are
- Founders and small teams managing many kinds of relationships
- Agencies and consultancies that dislike heavyweight CRMs
- Teams sourcing contacts from LinkedIn
Not ideal if you
- Sales teams that need forecasting and detailed reporting
- Companies looking for a free CRM
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folk
From $25/mo