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Best tools · Sales & CRM

Best CRM tools for small teams

Track customers and deals with a lightweight setup. 6 tools in this list, 3 with a free plan.

How this list is ranked. Tools are ordered by how strongly they are built for this job (as tagged in VERILO’s catalogue), then by editorial score and editor rating. Affiliate relationships and featured status are never inputs.

  1. 01

    HubSpot

    Built for it

    CRM platform with a free core and paid Sales, Marketing and Service hubs that share one contact database.

    4.5From $20/moFree plan
    • This is a core use case of the product.
    • Includes Workflow automation, API access, Custom fields
    View HubSpotVisit HubSpot
  2. 02

    Pipedrive

    Built for it

    Sales-first CRM built around a visual deal pipeline, with automation and email sync for small sales teams.

    4.4From $24/moFree trial
    • This is a core use case of the product.
    • Includes AI assistant, Workflow automation, API access
    View PipedriveCompare with HubSpotVisit Pipedrive
  3. 03

    Zoho CRM

    Built for it

    Feature-rich CRM with a free edition for small teams and low-cost paid tiers inside the wider Zoho suite.

    4.2From $20/moFree plan
    • This is a core use case of the product.
    • Includes AI assistant, Roles & permissions, Workflow automation
    View Zoho CRMCompare with HubSpotVisit Zoho CRM
  4. 04

    folk

    Built for it

    Lightweight, collaborative CRM for small teams that manage relationships across sales, partnerships and hiring.

    4.1From $25/moFree trial
    • This is a core use case of the product.
    • Includes AI assistant, Real-time collaboration, Comments & mentions
    View folkCompare with HubSpotVisit folk
  5. 05

    Brevo

    Good at it

    Email, SMS and WhatsApp marketing platform with automation and a built-in CRM, priced by sending volume.

    4.3From $9/moFree plan
    • Well supported, though not the product's main focus.
    • Includes Workflow automation, API access, Reporting & dashboards
    View BrevoCompare with HubSpotVisit Brevo
  6. 06

    Salesforce Sales Cloud

    Supports it

    The most widely deployed enterprise CRM, with deep customization, a large app ecosystem and premium pricing.

    4.3From $25/moFree trial
    • Possible, but other tools on this list are more purpose-built.
    • Includes AI assistant, AI agents, Roles & permissions
    View Salesforce Sales CloudCompare with HubSpotVisit Salesforce Sales Cloud

Choosing between the top two?

See HubSpot and Pipedrive side by side on pricing, free plans, ease of use and features.

Compare HubSpot vs Pipedrive

Guides for this decision

6 tools compared. Each listing shows when its information was last reviewed; prices can change, so check the vendor’s pricing page before you decide.

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