HubSpot vs Salesforce Sales Cloud
HubSpot is a CRM platform with a free core and paid Sales, Marketing and Service hubs that share one contact database, and Salesforce Sales Cloud is the enterprise CRM many large sales organizations standardize on. They are compared because both cover pipelines, email sync, lead scoring, workflow automation and reporting, and both scale from small teams to large ones. HubSpot suits small businesses that want a polished, easy-to-adopt CRM, while Salesforce suits mid-sized and enterprise teams with complex processes and a dedicated administrator.
Which should you choose?
Choose HubSpot if
- Small businesses that want a free CRM they can grow into
- Teams that plan to run marketing, sales and support from one platform
- Companies that value a polished interface over deep customization
Choose Salesforce Sales Cloud if
- Mid-sized and enterprise sales organizations with complex processes
- Companies with a dedicated CRM administrator
- Businesses that need compliance, territories and advanced forecasting
Cheapest to start
Not confirmed
Free plan
HubSpot
Highest editor rating
HubSpot · 4.5
| Compare | HubSpot |
|---|---|
| Free plan | Yes |
| Free trial | Yes |
| Starting price | From $20/mo |
| Editor rating | 4.5 |
| Ease of use | Easy (4/5) |
| Category | Sales & CRM |
| Pricing model | Free CRM tools for up to 2 users with usage limits. Sales Hub Starter is $20 per seat per month ($7 billed annually), Professional $100 per seat per month ($90 annually) with a mandatory $1,500 one-time onboarding fee, and Enterprise from $150 per seat per month with a mandatory $3,500 onboarding fee. |
| Plans |
|
| Platforms | Web, iOS, Android, Browser extension, API |
| Integrations | Gmail, Google Workspace, Make, Microsoft 365, Outlook, Shopify, Slack, Stripe, Zapier, Zoom |
| Best for |
|
| Pros |
|
| Cons |
|
| AI agents | No |
| AI assistant | No |
| API access | Yes |
| Custom fields | Yes |
| Email sync (Gmail / Outlook) | Yes |
| Forms & surveys | Yes |
| Lead scoring | Yes |
| Live chat | Yes |
| Meeting scheduling | Yes |
| Mobile app | Yes |
| Quotes & invoices | Yes |
| Reporting & dashboards | Yes |
| Roles & permissions | No |
| SSO / SAML | No |
| Visual pipeline | Yes |
| Workflow automation | Yes |
Common questions
- Does HubSpot or Salesforce Sales Cloud have a free plan?
- HubSpot has a free plan. Salesforce Sales Cloud does not, though it offers a free trial.
- How long is the HubSpot and Salesforce Sales Cloud free trial?
- HubSpot offers a 14-day free trial, and Salesforce Sales Cloud offers a 30-day free trial.
- Which is easier to use, HubSpot or Salesforce Sales Cloud?
- In VERILO's editorial assessment HubSpot is the easier of the two, scoring 4 out of 5 against 2 for Salesforce Sales Cloud. That is a judgement about how quickly a new team gets productive, not a measured benchmark.
Our verdict
Choose HubSpot if you want to start free and grow into paid tiers; its free CRM has unlimited contacts and a shared inbox, Sales Hub Starter is about $20 per seat per month ($15 billed annually), and it scores 4 out of 5 for ease of use. Choose Salesforce Sales Cloud if you need deep customization of objects, processes and permissions, territory management and advanced forecasting, and you have the budget and admin capacity; the Starter Suite is about $25 per user per month billed annually with no free plan, and higher tiers rise to about $165 and $330 per user. Salesforce rates 2 out of 5 for ease of use and typically needs an administrator or partner to configure, while HubSpot's Professional and Enterprise tiers carry onboarding fees and annual contracts. Both integrate with Gmail, Outlook, Google Workspace, Microsoft 365, Slack, Zapier and Make; HubSpot adds Shopify, Stripe and Zoom, and Salesforce adds Mailchimp and QuickBooks.
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