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Best tools · Sales & CRM

Best tools to track a sales pipeline

Move deals through stages and forecast revenue. 6 tools in this list, 3 with a free plan.

How this list is ranked. Tools are ordered by how strongly they are built for this job (as tagged in VERILO’s catalogue), then by editorial score and editor rating. Affiliate relationships and featured status are never inputs.

  1. 01

    HubSpot

    Built for it

    CRM platform with a free core and paid Sales, Marketing and Service hubs that share one contact database.

    4.5From $20/moFree plan
    • This is a core use case of the product.
    • Includes Workflow automation, API access, Custom fields
    View HubSpotVisit HubSpot
  2. 02

    Salesforce Sales Cloud

    Built for it

    The most widely deployed enterprise CRM, with deep customization, a large app ecosystem and premium pricing.

    4.3From $25/moFree trial
    • This is a core use case of the product.
    • Includes AI assistant, AI agents, Roles & permissions
    View Salesforce Sales CloudCompare with HubSpotVisit Salesforce Sales Cloud
  3. 03

    Pipedrive

    Built for it

    Sales-first CRM built around a visual deal pipeline, with automation and email sync for small sales teams.

    4.4From $24/moFree trial
    • This is a core use case of the product.
    • Includes AI assistant, Workflow automation, API access
    View PipedriveCompare with HubSpotVisit Pipedrive
  4. 04

    Zoho CRM

    Built for it

    Feature-rich CRM with a free edition for small teams and low-cost paid tiers inside the wider Zoho suite.

    4.2From $20/moFree plan
    • This is a core use case of the product.
    • Includes AI assistant, Roles & permissions, Workflow automation
    View Zoho CRMCompare with HubSpotVisit Zoho CRM
  5. 05

    folk

    Good at it

    Lightweight, collaborative CRM for small teams that manage relationships across sales, partnerships and hiring.

    4.1From $25/moFree trial
    • Well supported, though not the product's main focus.
    • Includes AI assistant, Real-time collaboration, Comments & mentions
    View folkCompare with HubSpotVisit folk
  6. 06

    monday.com

    Supports it

    Customizable work OS built on spreadsheet-like boards with automations, dashboards and integrations.

    4.3From $12/moFree plan
    • Possible, but other tools on this list are more purpose-built.
    • Includes AI assistant, Workflow automation, API access
    View monday.comCompare with HubSpotVisit monday.com

Choosing between the top two?

See HubSpot and Salesforce Sales Cloud side by side on pricing, free plans, ease of use and features.

Compare HubSpot vs Salesforce Sales Cloud

Guides for this decision

6 tools compared. Each listing shows when its information was last reviewed; prices can change, so check the vendor’s pricing page before you decide.

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