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Best tools · Marketing

Best tools to schedule social media posts

Plan and publish across social networks. 4 tools in this list, 4 with a free plan.

How this list is ranked. Tools are ordered by how strongly they are built for this job (as tagged in VERILO’s catalogue), then by editorial score and editor rating. Affiliate relationships and featured status are never inputs.

  1. 01

    Buffer

    Built for it

    Social media scheduling tool for planning, publishing and analyzing posts across major networks.

    4.1From $6/moFree plan
    • This is a core use case of the product.
    • Includes AI assistant, Roles & permissions, Reporting & dashboards
  2. 02

    Canva

    Good at it

    Template-driven online design tool for social graphics, presentations, video, documents and print.

    4.6From $10/moFree plan
    • Well supported, though not the product's main focus.
    • Includes AI content generation, Real-time collaboration, Comments & mentions
  3. 03

    Adobe Express

    Good at it

    Adobe's template-based design app for social content, flyers, short video and PDFs with Firefly AI.

    3.9From $9.99/moFree plan
    • Well supported, though not the product's main focus.
    • Includes AI content generation, Real-time collaboration, Comments & mentions
  4. 04

    Mailchimp

    Supports it

    Email marketing and automation platform with a drag-and-drop builder, forms, landing pages and segmentation.

    4.2From $20/moFree plan
    • Possible, but other tools on this list are more purpose-built.
    • Includes AI content generation, Workflow automation, API access

Choosing between the top two?

See Buffer and Canva side by side on pricing, free plans, ease of use and features.

Compare Buffer vs Canva

Guides for this decision

4 tools compared. Each listing shows when its information was last reviewed; prices can change, so check the vendor’s pricing page before you decide.

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