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HubSpot vs Mailchimp

A side-by-side look at HubSpot and Mailchimp: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.

Which should you choose?

Choose HubSpot if

  • Small businesses that want a free CRM they can grow into
  • Teams that plan to run marketing, sales and support from one platform
  • Companies that value a polished interface over deep customization

Choose Mailchimp if

  • Small businesses that want a familiar all-in-one email tool
  • Ecommerce stores on Shopify or WooCommerce with modest list sizes
  • Teams that value templates and integrations over price

Cheapest to start

Not confirmed

Free plan

HubSpot, Mailchimp

Highest editor rating

HubSpot · 4.5

Comparison of HubSpot and Mailchimp
CompareHubSpot
Free planYes
Free trialYes
Starting priceFrom $20/mo
Editor rating4.5
Ease of useEasy (4/5)
CategorySales & CRM
Pricing modelFree CRM tools for up to 2 users with usage limits. Sales Hub Starter is $20 per seat per month ($7 billed annually), Professional $100 per seat per month ($90 annually) with a mandatory $1,500 one-time onboarding fee, and Enterprise from $150 per seat per month with a mandatory $3,500 onboarding fee.
Plans
  • Free tools Free
  • Sales Hub Starter $20/user/mo
  • Sales Hub Professional $100/user/mo
  • Sales Hub Enterprise $150/user/mo
PlatformsWeb, iOS, Android, Browser extension, API
IntegrationsGmail, Google Workspace, Make, Microsoft 365, Outlook, Shopify, Slack, Stripe, Zapier, Zoom
Best for
  • Small businesses that want a free CRM they can grow into
  • Teams that plan to run marketing, sales and support from one platform
  • Companies that value a polished interface over deep customization
Pros
  • Genuinely useful free CRM with unlimited contacts and shared inbox
  • One contact record shared by sales, marketing and support tools
  • Large integration marketplace and strong Gmail and Outlook sync
  • Clean, consistent interface with good onboarding content
  • Scales into marketing automation without migrating data
Cons
  • Professional and Enterprise tiers are expensive and carry onboarding fees
  • Many free-tier features carry HubSpot branding or usage caps
  • Advanced reporting and custom objects are locked to higher tiers
  • Annual contracts required on Professional and above
A/B testingNo
AI content generationNo
API accessYes
Audience segmentationNo
Custom fieldsYes
Drag-and-drop email builderNo
Email sync (Gmail / Outlook)Yes
Forms & surveysYes
Landing page builderNo
Lead scoringYes
Live chatYes
Meeting schedulingYes
Mobile appYes
Quotes & invoicesYes
Reporting & dashboardsYes
SMS marketingNo
Social media schedulingNo
TemplatesNo
Visual pipelineYes
Workflow automationYes

Common questions

Does HubSpot or Mailchimp have a free plan?
Both do. HubSpot and Mailchimp each offer a free tier, so you can try either without paying.
How long is the HubSpot and Mailchimp free trial?
HubSpot offers a 14-day free trial. Mailchimp does not offer one.

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