HubSpot vs Mailchimp
A side-by-side look at HubSpot and Mailchimp: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.
Which should you choose?
Choose HubSpot if
- Small businesses that want a free CRM they can grow into
- Teams that plan to run marketing, sales and support from one platform
- Companies that value a polished interface over deep customization
Choose Mailchimp if
- Small businesses that want a familiar all-in-one email tool
- Ecommerce stores on Shopify or WooCommerce with modest list sizes
- Teams that value templates and integrations over price
Cheapest to start
Not confirmed
Free plan
HubSpot, Mailchimp
Highest editor rating
HubSpot · 4.5
| Compare | HubSpot |
|---|---|
| Free plan | Yes |
| Free trial | Yes |
| Starting price | From $20/mo |
| Editor rating | 4.5 |
| Ease of use | Easy (4/5) |
| Category | Sales & CRM |
| Pricing model | Free CRM tools for up to 2 users with usage limits. Sales Hub Starter is $20 per seat per month ($7 billed annually), Professional $100 per seat per month ($90 annually) with a mandatory $1,500 one-time onboarding fee, and Enterprise from $150 per seat per month with a mandatory $3,500 onboarding fee. |
| Plans |
|
| Platforms | Web, iOS, Android, Browser extension, API |
| Integrations | Gmail, Google Workspace, Make, Microsoft 365, Outlook, Shopify, Slack, Stripe, Zapier, Zoom |
| Best for |
|
| Pros |
|
| Cons |
|
| A/B testing | No |
| AI content generation | No |
| API access | Yes |
| Audience segmentation | No |
| Custom fields | Yes |
| Drag-and-drop email builder | No |
| Email sync (Gmail / Outlook) | Yes |
| Forms & surveys | Yes |
| Landing page builder | No |
| Lead scoring | Yes |
| Live chat | Yes |
| Meeting scheduling | Yes |
| Mobile app | Yes |
| Quotes & invoices | Yes |
| Reporting & dashboards | Yes |
| SMS marketing | No |
| Social media scheduling | No |
| Templates | No |
| Visual pipeline | Yes |
| Workflow automation | Yes |
Common questions
- Does HubSpot or Mailchimp have a free plan?
- Both do. HubSpot and Mailchimp each offer a free tier, so you can try either without paying.
- How long is the HubSpot and Mailchimp free trial?
- HubSpot offers a 14-day free trial. Mailchimp does not offer one.