Moz Pro alternatives

Moz Pro is usually left for data: its keyword and link indexes are smaller than those of Semrush or Ahrefs, and its data updates less often than the leading suites. What it offers in return is an approachable interface, strong learning resources and the Domain Authority metric. Standard is $99 a month for one user and three tracked sites, and an entry-level plan for a single website is $49.

For deeper data, Ahrefs and Semrush are the two it is most often measured against — Ahrefs for backlinks, with Lite at $129 a month, and Semrush for breadth, from $139. For a lower entry price, Ahrefs Starter is $29 a month, with tight credit limits.

For rank tracking and client reporting on a similar budget, SE Ranking Core is $129 with daily rank checks on every plan. And if what you actually use Moz Pro for is writing better pages, Surfer SEO is a content optimisation tool from $49 a month.