SE Ranking

SE Ranking is an SEO platform built around an accurate rank tracker, with keyword research, competitor research, backlink monitoring, a site audit crawler and client reporting layered on top. It is aimed at small and mid-sized agencies and in-house teams that want the whole SEO workflow in one subscription rather than assembled from separate tools.

Rank tracking is the strongest part and the reason most people arrive. Positions are checked daily on every plan, and can be tracked by location, device and search engine, then grouped into projects with shareable reports. The site audit is unusually generous at the entry level: the Core plan states a limit of 250,000 pages crawled per month, which is more headroom than most teams at that price will use.

Newer work has gone into AI search. Both published plans include a daily allowance of AI prompts (100 on Core, 250 on Growth) and a GEO research feature covering a set number of domains, alongside a separate AI Search add-on. This is a fast-moving area across the whole category, so treat the specifics as current rather than settled.

Pricing is where expectations need resetting. SE Ranking publishes two standard plans — Core at $129 a month and Growth at $279 a month, both around 20 percent cheaper on annual billing — plus a custom-priced Enterprise tier. That is close enough to Semrush's entry plan that SE Ranking is no longer the obvious budget choice it once was; it competes on breadth of workflow and agency tooling rather than on being dramatically cheaper. Several capabilities are sold separately: the Agency Pack at $69 a month adds white-label reporting, 10 client seats and a lead generator, and API access is a $45-a-month add-on rather than part of any plan. Both of those add-ons require annual billing.

There is a fully functional 14-day free trial with starter limits, but no permanently free plan. The keyword and backlink databases remain smaller than those of the largest suites, which matters most if link research is the main thing you are buying.

SE Ranking is a strong pick for agencies and in-house teams whose SEO work is mostly rank tracking, audits and client reporting — the daily tracking is accurate and configurable, the audit limits are generous, and the Agency Pack covers white-label reporting that would otherwise be a second subscription.

What it is no longer is the budget alternative. At $129 a month for Core against Semrush's $139 entry plan, price is not the reason to choose it, and anyone shortlisting it purely to save money should check that comparison again before committing. Choose SE Ranking because the agency tooling and the rank tracker fit how you work; choose a larger suite if the depth of keyword and backlink data is what you are actually buying.

Budget for the add-ons. If you need white-label reports or API access, the real monthly cost is meaningfully above the headline plan price, and both require an annual commitment.