Moz Pro

Moz Pro is one of the longest-running SEO suites, combining keyword research, rank tracking, site crawling and link analysis in a campaign-based workspace. Its Domain Authority and Page Authority scores are widely used as shorthand for link strength, and the MozBar browser extension surfaces those metrics on any page.

The product suits small marketing teams, consultants and in-house marketers who want a straightforward tool without the depth or cost of the largest suites. Reports are readable, the learning resources are strong and the campaign structure keeps ongoing monitoring simple. In head-to-head comparisons, however, its keyword and backlink databases are smaller than those of Semrush or Ahrefs, and data refreshes can be slower.

Pricing was restructured in 2024. Plans begin at Standard, $99 per month for one seat and three tracked sites, with Medium at $179 and Large at $299 adding sites, keywords, seats and crawl allowance. The $49 Starter tier is no longer offered. Free Moz tools allow a small number of queries per month, and a 30-day free trial is available on paid plans.