Best tools · SEO
Best tools to audit a website for SEO
Find technical issues that hold rankings back. 5 tools in this list, 2 with a free plan.
How this list is ranked. Tools are ordered by how strongly they are built for this job (as tagged in VERILO’s catalogue), then by editorial score and editor rating. Affiliate relationships and featured status are never inputs.
- 01
Semrush
Built for itAll-in-one SEO and marketing suite for keyword research, competitor analysis, audits and rank tracking.
4.7From $139/moFree plan- This is a core use case of the product.
- Includes AI assistant, API access, Reporting & dashboards
- 02
Ahrefs
Built for itSEO toolset known for its backlink index, with keyword research, site audits and rank tracking.
4.6From $29/moFree plan- This is a core use case of the product.
- Includes AI assistant, Roles & permissions, API access
- 03
SE Ranking
Built for itSEO platform centred on daily rank tracking, with audits, keyword research and agency reporting.
4.3From $129/moFree trial- This is a core use case of the product.
- Includes AI content generation, Roles & permissions, API access
- 04
Moz Pro
Built for itSEO suite with keyword research, rank tracking, site crawls and the Domain Authority link metric.
4.0From $99/moFree trial- This is a core use case of the product.
- Includes API access, Reporting & dashboards, Browser extension
- 05
Surfer SEO
Supports itContent optimization tool that scores pages against top-ranking results and guides on-page writing.
4.2From $49/mo- Possible, but other tools on this list are more purpose-built.
- Includes AI assistant, AI content generation, API access
Choosing between the top two?
See Semrush and Ahrefs side by side on pricing, free plans, ease of use and features.
Compare Semrush vs Ahrefs5 tools compared. Each listing shows when its information was last reviewed; prices can change, so check the vendor’s pricing page before you decide.