Ahrefs vs Moz Pro
Ahrefs and Moz Pro are both full SEO suites, bought for different reasons. Ahrefs is bought for data: a backlink index widely regarded as the most complete available and a keyword tool that reaches beyond Google. Moz Pro is bought for approachability: a campaign-based workspace, readable reports and the Domain Authority metric many marketers already use as shorthand for link strength.
Which should you choose?
Choose Ahrefs if
- Link builders and digital PR teams
- SEO professionals who prioritize data quality over breadth
- Content teams researching topics across multiple search engines
Choose Moz Pro if
- Small businesses and consultants new to SEO
- Marketers who mainly need rank tracking and site crawls
- Teams that rely on Domain Authority for link vetting
Cheapest to start
Ahrefs · From $29/mo
Free plan
Ahrefs
Highest editor rating
Ahrefs · 4.6
Key differences
- Listed for Ahrefs but not Moz Pro: AI assistant and Roles & permissions.
| Compare | Ahrefs |
|---|---|
| Free plan | Yes |
| Free trial | No |
| Starting price | From $29/mo |
| Editor rating | 4.6 |
| Ease of use | Moderate (3/5) |
| Category | SEO |
| Pricing model | Ahrefs Free gives data on sites you verify. Paid plans billed monthly: Starter $29, Lite $129, Standard $249 and Advanced $449, with Enterprise at $1,499 on an annual commitment. Annual billing saves up to 17 percent. API and MCP access are included on Lite and above; there is no free trial. |
| Plans |
|
| Platforms | Web, Browser extension, API |
| Integrations | Google Analytics |
| Best for |
|
| Pros |
|
| Cons |
|
| AI assistant | Yes |
| API access | Yes |
| Backlink analysis | Yes |
| Browser extension | Yes |
| Competitor analysis | Yes |
| Content optimization | Yes |
| Keyword research | Yes |
| Rank tracking | Yes |
| Reporting & dashboards | Yes |
| Roles & permissions | Yes |
| Site audit | Yes |
Common questions
- Is Ahrefs cheaper than Moz Pro?
- Ahrefs starts lower, at $29 a month against $49 for Moz Pro. Both figures are the entry paid plan as each vendor lists it, checked against its own pricing page. Some vendors quote the annual-billing rate, and higher tiers and add-ons can change the comparison, so price the plan you actually need.
- Does Ahrefs or Moz Pro have a free plan?
- Ahrefs has a free plan. Moz Pro does not, though it offers a free trial.
- How long is the Ahrefs and Moz Pro free trial?
- Moz Pro offers a 7-day free trial. Ahrefs does not offer one.
- Which is easier to use, Ahrefs or Moz Pro?
- In VERILO's editorial assessment Moz Pro is the easier of the two, scoring 4 out of 5 against 3 for Ahrefs. That is a judgement about how quickly a new team gets productive, not a measured benchmark.
Our verdict
Choose Ahrefs if link data or keyword depth is the purchase. Keywords Explorer covers YouTube, Amazon and Bing as well as Google, and Site Explorer is the reason link builders and digital PR teams pay for it. Starter is $29 a month with tight credit limits, Lite $129, Standard $249 and Advanced $449. There is a free tier for sites you verify ownership of but no free trial, and additional users are paid add-ons on most plans.
Choose Moz Pro if the people running it are marketers rather than full-time SEOs and the job is mostly rank tracking and site crawls. Standard is $99 a month for one user, three tracked sites and 300 tracked keywords, Medium is $179 and Large $299, and an entry-level plan for a single website is $49; the free trial lasts 7 days. Its keyword and link indexes are smaller than Ahrefs', and its data updates less often.
Ahrefs has the cheaper way in and Moz Pro the cheaper full plan: Starter undercuts Standard, but a team that outgrows Starter moves to Lite at $129 against Moz Pro's $99. In VERILO's assessment Moz Pro is the easier of the two, scoring 4 out of 5 for ease of use against 3 for Ahrefs.
Go deeper
Browse wider
- All SEO software
- Best keyword research tools
- Best SEO audit tools
- Best rank tracker software
- Best backlink checker tools