Is Ahrefs cheaper than Moz Pro?

Ahrefs starts lower, at $29 a month against $99 for Moz Pro. Both figures are the entry paid plan billed monthly, checked against each vendor's own pricing page. Higher tiers and add-ons can change the comparison, so price the plan you actually need.

Does Ahrefs or Moz Pro have a free plan?

Ahrefs has a free plan. Moz Pro does not, though it offers a free trial.

How long is the Ahrefs and Moz Pro free trial?

Moz Pro offers a 30-day free trial. Ahrefs does not offer one.

Which is easier to use, Ahrefs or Moz Pro?

In VERILO's editorial assessment Moz Pro is the easier of the two, scoring 4 out of 5 against 3 for Ahrefs. That is a judgement about how quickly a new team gets productive, not a measured benchmark.

Ahrefs vs Moz Pro

A side-by-side look at Ahrefs and Moz Pro: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.

Which should you choose?

Choose Ahrefs if

Link builders and digital PR teams
SEO professionals who prioritize data quality over breadth
Content teams researching topics across multiple search engines

Visit Ahrefs

Choose Moz Pro if

Small businesses and consultants new to SEO
Marketers who mainly need rank tracking and site crawls
Teams that rely on Domain Authority for link vetting

Visit Moz Pro

Cheapest to start

Ahrefs · From $29/mo

Free plan

Ahrefs

Highest editor rating

Ahrefs · 4.6

Comparison of Ahrefs and Moz Pro
Compare	Ahrefs Visit site	Moz Pro Visit site
Free plan	Yes	No
Free trial	No	Yes
Starting price	From $29/mo	From $99/mo
Editor rating	4.6	4.0
Ease of use	Moderate (3/5)	Easy (4/5)
Category	SEO	SEO
Pricing model	Ahrefs Free gives data on sites you verify. Paid plans billed monthly: Starter $29, Lite $129, Standard $249 and Advanced $449, with Enterprise at $1,499 on an annual commitment. Annual billing saves up to 17 percent. API and MCP access are included on Lite and above; there is no free trial.	Moz Pro's pricing page lists three tiers billed monthly: Standard $99 ($79 billed yearly), Medium $179 ($143 yearly) and Large $299 ($239 yearly). The $49 Starter tier the catalogue previously recorded is no longer offered, and the page shows no free Moz Pro plan — only a free trial. Limits are set by users, tracked sites, tracked keywords and pages crawled.
Plans	Ahrefs Free — Free Starter — $29/mo Lite — $129/mo Standard — $249/mo Advanced — $449/mo	Standard — $99/mo Medium — $179/mo Large — $299/mo
Platforms	Web, Browser extension, API	Web, Browser extension, API
Integrations	Google Analytics	Google Analytics
Best for	Link builders and digital PR teams SEO professionals who prioritize data quality over breadth Content teams researching topics across multiple search engines	Small businesses and consultants new to SEO Marketers who mainly need rank tracking and site crawls Teams that rely on Domain Authority for link vetting
Pros	Backlink index widely regarded as the most complete and freshest in the market Fast, consistent interface across Site Explorer, Keywords Explorer and Site Audit Keywords Explorer covers Google plus YouTube, Amazon, Bing and other engines Free Ahrefs Free tier for your own verified sites High-quality free educational content	Domain Authority is an industry-standard reference metric Approachable interface and clear campaign structure 30-day free trial is longer than most competitors offer Strong educational resources and community Free MozBar extension shows link metrics on any page
Cons	Credit-based usage limits on lower tiers can run out quickly No free trial Additional users are paid add-ons on most plans Fewer adjacent features than Semrush (no social or PPC management)	Smaller keyword and link indexes than Semrush or Ahrefs Data updates less frequently than the leading suites Limited content optimization and no PPC research Higher tiers still include only a few seats
AI assistant	Yes	No
API access	Yes	Yes
Backlink analysis	Yes	Yes
Browser extension	Yes	Yes
Competitor analysis	Yes	Yes
Content optimization	Yes	Yes
Keyword research	Yes	Yes
Rank tracking	Yes	Yes
Reporting & dashboards	Yes	Yes
Roles & permissions	Yes	No
Site audit	Yes	Yes

Common questions

Is Ahrefs cheaper than Moz Pro?: Ahrefs starts lower, at $29 a month against $99 for Moz Pro. Both figures are the entry paid plan billed monthly, checked against each vendor's own pricing page. Higher tiers and add-ons can change the comparison, so price the plan you actually need.
Does Ahrefs or Moz Pro have a free plan?: Ahrefs has a free plan. Moz Pro does not, though it offers a free trial.
How long is the Ahrefs and Moz Pro free trial?: Moz Pro offers a 30-day free trial. Ahrefs does not offer one.
Which is easier to use, Ahrefs or Moz Pro?: In VERILO's editorial assessment Moz Pro is the easier of the two, scoring 4 out of 5 against 3 for Ahrefs. That is a judgement about how quickly a new team gets productive, not a measured benchmark.

Ahrefs vs Moz Pro

Which should you choose?

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