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Best tools · SEO

Best rank tracker software

Monitor positions for target keywords. 4 tools in this list, 2 with a free plan.

How this list is ranked. Tools are ordered by how strongly they are built for this job (as tagged in VERILO’s catalogue), then by editorial score and editor rating. Affiliate relationships and featured status are never inputs.

  1. 01

    Semrush

    Built for it

    All-in-one SEO and marketing suite for keyword research, competitor analysis, audits and rank tracking.

    4.7From $139/moFree plan
    • This is a core use case of the product.
    • Includes AI assistant, API access, Reporting & dashboards
    View SemrushVisit Semrush
  2. 02

    SE Ranking

    Built for it

    SEO platform centred on daily rank tracking, with audits, keyword research and agency reporting.

    4.3From $129/moFree trial
    • This is a core use case of the product.
    • Includes AI content generation, Roles & permissions, API access
    View SE RankingCompare with SemrushVisit SE Ranking
  3. 03

    Moz Pro

    Built for it

    SEO suite with keyword research, rank tracking, site crawls and the Domain Authority link metric.

    4.0From $49/moFree trial
    • This is a core use case of the product.
    • Includes API access, Reporting & dashboards, Browser extension
    View Moz ProCompare with SemrushVisit Moz Pro
  4. 04

    Ahrefs

    Good at it

    SEO toolset known for its backlink index, with keyword research, site audits and rank tracking.

    4.6From $29/moFree plan
    • Well supported, though not the product's main focus.
    • Includes AI assistant, Roles & permissions, API access
    View AhrefsCompare with SemrushVisit Ahrefs

How to choose

A rank tracker answers one question — are the pages you care about moving for the searches that matter — so judge it first on how often and how precisely it checks. SE Ranking includes daily rank checks on every plan and tracks by location, device and search engine; Semrush's Position Tracking supports daily updates by location and device. Location matters most for local businesses, whose results vary from place to place.

Then find the limit that will bind first. Rank trackers are metered by how many keywords they follow, so compare the tracked-keyword allowance on the plan you would actually buy rather than the headline price.

Every tool on this list is a full SEO suite with rank tracking included, so the real choice is what else you want alongside it: SE Ranking leans towards client reporting, Semrush towards breadth, Ahrefs towards backlink data, and Moz Pro towards an approachable workspace.

Common questions

Which rank tracking tools have a free plan?
Semrush and Ahrefs have a free plan, with limits on usage, users or features. SE Ranking (14 days) and Moz Pro (7 days) offer a free trial instead.
How much does rank tracking software cost?
The entry paid plans as each vendor lists them, checked against its pricing page: Ahrefs Starter at $29 a month, Moz Pro Entry-level at $49 a month, SE Ranking Core at $129 a month and Semrush SEO at $139 a month. Some vendors quote the annual-billing rate, and seat minimums, higher tiers and add-ons all change the real cost, so price the plan you actually need.
How often should a rank tracker update?
Daily is the useful default for active SEO work, because weekly checks can hide the short swings that follow a site change or a search update. SE Ranking includes daily checks on every plan, and Semrush's Position Tracking supports daily updates.
Is Google Search Console enough for rank tracking?
It is a good free start: Search Console reports the average position of the queries your own site already appears for, from Google's own data. It does not track keywords you choose in advance, competitors' positions or rankings in a specific city, which is what paid rank trackers add.

Choosing between the top two?

See Semrush and SE Ranking side by side on pricing, free plans, ease of use and features.

Compare Semrush vs SE Ranking

Guides for this decision

4 tools compared. Each listing shows when its information was last reviewed; prices can change, so check the vendor’s pricing page before you decide.

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