Ahrefs alternatives
5 tools in SEO comparable to Ahrefs, ranked by VERILO editor rating and editorial score. Rankings are independent of affiliate relationships.
People leave Ahrefs over limits or breadth far more often than over data. Starter is cheap at $29 a month, but its credit limits run out quickly and the next step, Lite, is $129. Additional users are paid add-ons on most plans, and Ahrefs is deliberately an SEO tool rather than a marketing suite.
Look for a cheaper Ahrefs alternative carefully: no SEO tool in this catalogue starts below Starter. What the alternatives offer is a different shape at the price most teams actually pay. SE Ranking Core costs the same $129 as Lite and is built around daily rank tracking and client reporting, with smaller keyword and link databases. Moz Pro starts at $49 for a single website, with Standard at $99, and is easier to learn.
If breadth is the problem, Semrush covers SEO, paid search, content and social research in one account, from $139 a month for one user. If you only need on-page content guidance, Surfer SEO does that job alone from $49 a month.
Semrush
SEO
All-in-one SEO and marketing suite for keyword research, competitor analysis, audits and rank tracking.
SE Ranking
SEO
SEO platform centred on daily rank tracking, with audits, keyword research and agency reporting.
Surfer SEO
SEO
Content optimization tool that scores pages against top-ranking results and guides on-page writing.
Cheaper alternatives to Ahrefs
Ahrefs’s entry paid plan is Starter at $29 a month. None of the alternatives with checked pricing starts lower on the same kind of price.
Free alternatives to Ahrefs
Semrush and Screaming Frog SEO Spider have a free plan, with limits on usage, users or features. SE Ranking (14 days) and Moz Pro (7 days) offer a free trial instead.
Compare head to head
Shortlists for similar tools
The same comparison, starting from a different SEO tool.