Semrush alternatives
5 tools in SEO comparable to Semrush, ranked by VERILO editor rating and editorial score. Rankings are independent of affiliate relationships.
People look for a Semrush alternative over price, seats or scope. The entry SEO plan is $139 a month, every plan includes a single user, and much of what makes Semrush broad — paid search, content and social research — is more than many teams use.
If price is the problem, Ahrefs has the lowest way in with Starter at $29 a month, though its credit limits are tight and the plan most teams weigh against Semrush is Lite at $129. Moz Pro starts at $49 for a single website, with Standard at $99, and is easier to learn, with smaller keyword and link indexes. SE Ranking is no longer the budget option it once was — Core is $129 against Semrush's $139 — so choose it for daily rank tracking and client reporting rather than the saving.
If you only need one job done, a suite is the wrong shape of purchase: Surfer SEO covers on-page content optimisation from $49 a month and little else. And if data quality rather than cost is why you are leaving, Ahrefs is the rival generally regarded as stronger on backlinks.
Ahrefs
SEO
SEO toolset known for its backlink index, with keyword research, site audits and rank tracking.
SE Ranking
SEO
SEO platform centred on daily rank tracking, with audits, keyword research and agency reporting.
Surfer SEO
SEO
Content optimization tool that scores pages against top-ranking results and guides on-page writing.
Cheaper alternatives to Semrush
Semrush’s entry paid plan is SEO at $139 a month. These alternatives start lower on the same kind of price, checked against each vendor's pricing page:
- Ahrefs
SEO toolset known for its backlink index, with keyword research, site audits and rank tracking.
Starter · $29 a month
Semrush vs Ahrefs - Moz Pro
SEO suite with keyword research, rank tracking, site crawls and the Domain Authority link metric.
Entry-level · $49 a month
Semrush vs Moz Pro - Surfer SEO
Content optimization tool that scores pages against top-ranking results and guides on-page writing.
Discovery · $49 a month
Semrush vs Surfer SEO - SE Ranking
SEO platform centred on daily rank tracking, with audits, keyword research and agency reporting.
Core · $129 a month
Semrush vs SE Ranking
Entry plans buy different limits, some vendors quote the annual-billing rate, and a lower price can mean a narrower tool — read what each one is for before counting it as a saving.
Free alternatives to Semrush
Ahrefs and Screaming Frog SEO Spider have a free plan, with limits on usage, users or features. SE Ranking (14 days) and Moz Pro (7 days) offer a free trial instead.
Compare head to head
Shortlists for similar tools
The same comparison, starting from a different SEO tool.