SE Ranking alternatives
5 tools in SEO comparable to SE Ranking, ranked by VERILO editor rating and editorial score. Rankings are independent of affiliate relationships.
People usually look for an SE Ranking alternative for one of two reasons: they need deeper keyword and backlink data than it carries, or they expected the budget option and found Core at $129 a month, close to the bigger suites. Those point in opposite directions, so be clear which applies before comparing.
For deeper data, Semrush starts at $139 for one user and adds paid search and content research, and Ahrefs Lite costs the same $129 with a backlink index widely regarded as the most complete available. For a genuinely lower price, Ahrefs Starter is $29 a month with tight credit limits, and Moz Pro has an entry-level plan at $49 for a single website, with Standard at $99 for one user and three tracked sites.
If you mainly used SE Ranking for content work, Surfer SEO is the specialist, from $49 a month. What you give up by leaving is what SE Ranking does best: daily rank checks on every plan and white-label client reporting through its Agency Pack.
Semrush
SEO
All-in-one SEO and marketing suite for keyword research, competitor analysis, audits and rank tracking.
Ahrefs
SEO
SEO toolset known for its backlink index, with keyword research, site audits and rank tracking.
Surfer SEO
SEO
Content optimization tool that scores pages against top-ranking results and guides on-page writing.
Cheaper alternatives to SE Ranking
SE Ranking’s entry paid plan is Core at $129 a month. These alternatives start lower on the same kind of price, checked against each vendor's pricing page:
- Ahrefs
SEO toolset known for its backlink index, with keyword research, site audits and rank tracking.
Starter · $29 a month
SE Ranking vs Ahrefs - Moz Pro
SEO suite with keyword research, rank tracking, site crawls and the Domain Authority link metric.
Entry-level · $49 a month
SE Ranking vs Moz Pro - Surfer SEO
Content optimization tool that scores pages against top-ranking results and guides on-page writing.
Discovery · $49 a month
SE Ranking vs Surfer SEO
Entry plans buy different limits, some vendors quote the annual-billing rate, and a lower price can mean a narrower tool — read what each one is for before counting it as a saving.
Free alternatives to SE Ranking
Semrush, Ahrefs and Screaming Frog SEO Spider have a free plan, with limits on usage, users or features. Moz Pro (7 days) offers a free trial instead.
Compare head to head
Shortlists for similar tools
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