SE Ranking alternatives

4 tools in SEO comparable to SE Ranking, ranked by VERILO editor rating and editorial score. Rankings are independent of affiliate relationships.

People usually look for an SE Ranking alternative for one of two reasons: they need deeper keyword and backlink data than it carries, or they expected it to be the cheap option and found the entry price close to the bigger suites. Those point in opposite directions — one towards a larger platform, the other towards a narrower, genuinely cheaper tool — so it is worth being clear which applies to you before comparing.

Semrush

SEO

All-in-one SEO and marketing suite for keyword research, competitor analysis, audits and rank tracking.

AI assistantAPI accessReporting & dashboards

4.7Free plan

From $139/mo

View software Visit Semrush

Ahrefs

SEO

SEO toolset known for its backlink index, with keyword research, site audits and rank tracking.

AI assistantRoles & permissionsAPI access

4.6Free plan

From $29/mo

View software Visit Ahrefs

Surfer SEO

SEO

Content optimization tool that scores pages against top-ranking results and guides on-page writing.

AI assistantAI content generationAPI access

4.2

From $49/mo

View software Visit Surfer SEO

Moz Pro

SEO

SEO suite with keyword research, rank tracking, site crawls and the Domain Authority link metric.

API accessReporting & dashboardsBrowser extension

4.0

From $99/mo

View software Visit Moz Pro

Compare head to head

Shortlists for similar tools

The same comparison, starting from a different seo tool.