Pipedrive vs Zoho CRM
Pipedrive and Zoho CRM are the two CRMs small sales teams shortlist when HubSpot's paid tiers look expensive. Both are built around a pipeline, and the difference is scope: Pipedrive does sales and stops, Zoho CRM sits inside a suite of fifty-plus Zoho products you may end up using.
Which should you choose?
Choose Pipedrive if
- Small sales teams that live in their pipeline
- Agencies and consultancies tracking deals and follow-ups
- Teams that want a CRM their reps will actually update
Choose Zoho CRM if
- Small businesses that want a full-featured CRM at a low price
- Teams already using Zoho Books, Desk or Mail
- Companies that need custom modules and guided sales processes
Cheapest to start
Not confirmed
Free plan
Zoho CRM
Highest editor rating
Pipedrive · 4.4
| Compare | Pipedrive |
|---|---|
| Free plan | No |
| Free trial | Yes |
| Starting price | From $24/mo |
| Editor rating | 4.4 |
| Ease of use | Easy (4/5) |
| Category | Sales & CRM |
| Pricing model | No free plan. Four seat-priced tiers billed monthly: Lite $24, Growth $49, Premium $79 and Ultimate $99 per seat per month, each roughly 40 percent cheaper billed annually ($14/$39/$59/$79). LeadBooster, Projects, Campaigns, Web Visitors and Smart Docs are paid add-ons. 14-day free trial, no card required. |
| Plans |
|
| Platforms | Web, iOS, Android, Browser extension, API |
| Integrations | Calendly, Gmail, Google Workspace, Mailchimp, Make, Microsoft 365, Outlook, Slack, Zapier, Zoom |
| Best for |
|
| Pros |
|
| Cons |
|
| AI assistant | Yes |
| API access | Yes |
| Custom fields | Yes |
| Email sync (Gmail / Outlook) | Yes |
| Forms & surveys | No |
| Import & export | Yes |
| Lead scoring | Yes |
| Meeting scheduling | Yes |
| Mobile app | Yes |
| Quotes & invoices | Yes |
| Reporting & dashboards | Yes |
| Roles & permissions | No |
| Visual pipeline | Yes |
| Workflow automation | Yes |
Common questions
- Does Pipedrive or Zoho CRM have a free plan?
- Zoho CRM has a free plan. Pipedrive does not, though it offers a free trial.
- How long is the Pipedrive and Zoho CRM free trial?
- Pipedrive offers a 14-day free trial, and Zoho CRM offers a 15-day free trial.
- Which is easier to use, Pipedrive or Zoho CRM?
- In VERILO's editorial assessment Pipedrive is the easier of the two, scoring 4 out of 5 against 3 for Zoho CRM. That is a judgement about how quickly a new team gets productive, not a measured benchmark.
Our verdict
Zoho CRM is the more forgiving entry: it keeps a free edition for up to three users where Pipedrive has no free plan at all, and Pipedrive's own entry tier, Lite, is $24 per seat per month. Pipedrive is the easier of the two to actually run, scoring 4 out of 5 for ease of use against Zoho's 3, and VERILO rates it 4.4 to Zoho's 4.2. Choose Pipedrive if the team only needs to sell; choose Zoho CRM if you would rather one vendor covered more of the business.
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