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Pipedrive vs Zoho CRM

Pipedrive and Zoho CRM are the two CRMs small sales teams shortlist when HubSpot's paid tiers look expensive. Both are built around a pipeline, and the difference is scope: Pipedrive does sales and stops, Zoho CRM sits inside a suite of fifty-plus Zoho products you may end up using.

Which should you choose?

Choose Pipedrive if

  • Small sales teams that live in their pipeline
  • Agencies and consultancies tracking deals and follow-ups
  • Teams that want a CRM their reps will actually update

Choose Zoho CRM if

  • Small businesses that want a full-featured CRM at a low price
  • Teams already using Zoho Books, Desk or Mail
  • Companies that need custom modules and guided sales processes

Cheapest to start

Not confirmed

Free plan

Zoho CRM

Highest editor rating

Pipedrive · 4.4

Comparison of Pipedrive and Zoho CRM
ComparePipedrive
Free planNo
Free trialYes
Starting priceFrom $24/mo
Editor rating4.4
Ease of useEasy (4/5)
CategorySales & CRM
Pricing modelNo free plan. Four seat-priced tiers billed monthly: Lite $24, Growth $49, Premium $79 and Ultimate $99 per seat per month, each roughly 40 percent cheaper billed annually ($14/$39/$59/$79). LeadBooster, Projects, Campaigns, Web Visitors and Smart Docs are paid add-ons. 14-day free trial, no card required.
Plans
  • Lite $24/user/mo
  • Growth $49/user/mo
  • Premium $79/user/mo
  • Ultimate $99/user/mo
PlatformsWeb, iOS, Android, Browser extension, API
IntegrationsCalendly, Gmail, Google Workspace, Mailchimp, Make, Microsoft 365, Outlook, Slack, Zapier, Zoom
Best for
  • Small sales teams that live in their pipeline
  • Agencies and consultancies tracking deals and follow-ups
  • Teams that want a CRM their reps will actually update
Pros
  • Fast, visual pipeline that sales reps adopt quickly
  • Two-way Gmail and Outlook sync with templates and tracking
  • Straightforward automation builder for follow-ups
  • Good mobile apps with call logging
  • Transparent per-seat pricing with a real trial
Cons
  • No free plan, and email sync requires the Advanced tier
  • Lead generation, visitor tracking and projects are paid add-ons
  • Reporting is adequate but less flexible than enterprise CRMs
  • Limited marketing and support features compared with all-in-one suites
AI assistantYes
API accessYes
Custom fieldsYes
Email sync (Gmail / Outlook)Yes
Forms & surveysNo
Import & exportYes
Lead scoringYes
Meeting schedulingYes
Mobile appYes
Quotes & invoicesYes
Reporting & dashboardsYes
Roles & permissionsNo
Visual pipelineYes
Workflow automationYes

Common questions

Does Pipedrive or Zoho CRM have a free plan?
Zoho CRM has a free plan. Pipedrive does not, though it offers a free trial.
How long is the Pipedrive and Zoho CRM free trial?
Pipedrive offers a 14-day free trial, and Zoho CRM offers a 15-day free trial.
Which is easier to use, Pipedrive or Zoho CRM?
In VERILO's editorial assessment Pipedrive is the easier of the two, scoring 4 out of 5 against 3 for Zoho CRM. That is a judgement about how quickly a new team gets productive, not a measured benchmark.

Our verdict

Zoho CRM is the more forgiving entry: it keeps a free edition for up to three users where Pipedrive has no free plan at all, and Pipedrive's own entry tier, Lite, is $24 per seat per month. Pipedrive is the easier of the two to actually run, scoring 4 out of 5 for ease of use against Zoho's 3, and VERILO rates it 4.4 to Zoho's 4.2. Choose Pipedrive if the team only needs to sell; choose Zoho CRM if you would rather one vendor covered more of the business.

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