Mailchimp vs Kit
Mailchimp and Kit both send email to a list, and they are built for different people doing it. Mailchimp is a small-business marketing tool; Kit is built for creators who sell to an audience they own.
Which should you choose?
Choose Mailchimp if
- Small businesses that want a familiar all-in-one email tool
- Ecommerce stores on Shopify or WooCommerce with modest list sizes
- Teams that value templates and integrations over price
Choose Kit if
- Writers, podcasters and course creators building an email list
- Solo creators who want automations without complexity
- Newsletter operators selling digital products or memberships
Cheapest to start
Not confirmed
Free plan
Mailchimp, Kit
Highest editor rating
Kit · 4.4
| Compare | Mailchimp |
|---|---|
| Free plan | Yes |
| Free trial | No |
| Starting price | From $20/mo |
| Editor rating | 4.2 |
| Ease of use | Easy (4/5) |
| Category | Marketing |
| Pricing model | Free plan capped at 250 contacts and 500 emails a month (250 a day), 1 seat. Standard is $20 a month at 0-500 contacts as a standing rate, advertised at $10 for the first 12 months. Essentials sits below it but only its promotional rate is published. Premium is advertised at $350. Every tier is priced by contact count and rises steeply with list size. |
| Plans |
|
| Platforms | Web, iOS, Android, API |
| Integrations | Canva, Facebook & Instagram, Google Analytics, QuickBooks, Salesforce, Shopify, Stripe, WooCommerce, WordPress, Zapier |
| Best for |
|
| Pros |
|
| Cons |
|
| A/B testing | Yes |
| AI content generation | Yes |
| API access | Yes |
| Audience segmentation | Yes |
| Drag-and-drop email builder | Yes |
| Forms & surveys | Yes |
| Landing page builder | Yes |
| Payment processing | No |
| Reporting & dashboards | Yes |
| SMS marketing | Yes |
| Social media scheduling | Yes |
| Templates | Yes |
| Webhooks | No |
| Workflow automation | Yes |
Common questions
- Does Mailchimp or Kit have a free plan?
- Both do. Mailchimp and Kit each offer a free tier, so you can try either without paying.
- How long is the Mailchimp and Kit free trial?
- Kit offers a 14-day free trial. Mailchimp does not offer one.
Our verdict
Kit's Creator plan is $33 a month at 1,000 subscribers, and it keeps a free tier up to 10,000 subscribers. Mailchimp advertises a lower entry price, but only as a 12-month promotion whose standing rate it does not publish, so the two are not comparable on price today. Kit offers a 14-day trial on paid plans. Kit is aimed at much smaller operations — up to around twenty — and VERILO rates it higher at 4.4 to Mailchimp's 4.2. Both keep free plans and both score 4 out of 5 for ease of use. Choose Mailchimp for a business with a list; Kit for a creator with an audience.
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