Is Semrush cheaper than Moz Pro?

Moz Pro starts lower, at $99 a month against $139 for Semrush. Both figures are the entry paid plan billed monthly, checked against each vendor's own pricing page. Higher tiers and add-ons can change the comparison, so price the plan you actually need.

Does Semrush or Moz Pro have a free plan?

Semrush has a free plan. Moz Pro does not, though it offers a free trial.

How long is the Semrush and Moz Pro free trial?

Semrush offers a 7-day free trial, and Moz Pro offers a 30-day free trial.

Which is easier to use, Semrush or Moz Pro?

In VERILO's editorial assessment Moz Pro is the easier of the two, scoring 4 out of 5 against 3 for Semrush. That is a judgement about how quickly a new team gets productive, not a measured benchmark.

Semrush vs Moz Pro

Semrush and Moz Pro are two of the longest-standing SEO suites, and both keep a free tier you can test before committing. They are compared most often by people choosing their first serious SEO subscription.

Which should you choose?

Choose Semrush if

Agencies running SEO and PPC for multiple clients
In-house marketing teams that need competitor intelligence
Content teams that want research and optimization in one suite

Visit Semrush

Choose Moz Pro if

Small businesses and consultants new to SEO
Marketers who mainly need rank tracking and site crawls
Teams that rely on Domain Authority for link vetting

Visit Moz Pro

Cheapest to start

Moz Pro · From $99/mo

Free plan

Semrush

Highest editor rating

Semrush · 4.7

Comparison of Semrush and Moz Pro
Compare	Semrush Visit site	Moz Pro Visit site
Free plan	Yes	No
Free trial	Yes	Yes
Starting price	From $139/mo	From $99/mo
Editor rating	4.7	4.0
Ease of use	Moderate (3/5)	Easy (4/5)
Category	SEO	SEO
Pricing model	Free account with daily request caps. Paid plans billed monthly: SEO $139, Starter $199, Pro+ $299 and Advanced $549 per month. 7-day free trial.	Moz Pro's pricing page lists three tiers billed monthly: Standard $99 ($79 billed yearly), Medium $179 ($143 yearly) and Large $299 ($239 yearly). The $49 Starter tier the catalogue previously recorded is no longer offered, and the page shows no free Moz Pro plan — only a free trial. Limits are set by users, tracked sites, tracked keywords and pages crawled.
Plans	Free — Free SEO — $139/mo Starter — $199/mo Pro+ — $299/mo Advanced — $549/mo	Standard — $99/mo Medium — $179/mo Large — $299/mo
Platforms	Web, iOS, Android, Browser extension, API	Web, Browser extension, API
Integrations	Facebook & Instagram, Google Analytics, Google Workspace, LinkedIn, WordPress	Google Analytics
Best for	Agencies running SEO and PPC for multiple clients In-house marketing teams that need competitor intelligence Content teams that want research and optimization in one suite	Small businesses and consultants new to SEO Marketers who mainly need rank tracking and site crawls Teams that rely on Domain Authority for link vetting
Pros	Broadest toolset in the category: SEO, PPC, content, social and local research in one account Keyword Magic Tool database is very large with strong filtering and clustering Position Tracking supports daily updates by location and device Deep competitor traffic and advertising research Extensive free training through Semrush Academy	Domain Authority is an industry-standard reference metric Approachable interface and clear campaign structure 30-day free trial is longer than most competitors offer Strong educational resources and community Free MozBar extension shows link metrics on any page
Cons	Expensive, and every plan includes only one user seat Many capabilities are sold as separate add-on toolkits Dense interface with a real learning curve Most capabilities beyond the core are sold as separate add-on toolkits	Smaller keyword and link indexes than Semrush or Ahrefs Data updates less frequently than the leading suites Limited content optimization and no PPC research Higher tiers still include only a few seats
AI assistant	Yes	No
API access	Yes	Yes
Backlink analysis	Yes	Yes
Browser extension	Yes	Yes
Competitor analysis	Yes	Yes
Content optimization	Yes	Yes
Keyword research	Yes	Yes
Mobile app	Yes	No
Rank tracking	Yes	Yes
Reporting & dashboards	Yes	Yes
Site audit	Yes	Yes
White-label / custom branding	Yes	No

Common questions

Is Semrush cheaper than Moz Pro?: Moz Pro starts lower, at $99 a month against $139 for Semrush. Both figures are the entry paid plan billed monthly, checked against each vendor's own pricing page. Higher tiers and add-ons can change the comparison, so price the plan you actually need.
Does Semrush or Moz Pro have a free plan?: Semrush has a free plan. Moz Pro does not, though it offers a free trial.
How long is the Semrush and Moz Pro free trial?: Semrush offers a 7-day free trial, and Moz Pro offers a 30-day free trial.
Which is easier to use, Semrush or Moz Pro?: In VERILO's editorial assessment Moz Pro is the easier of the two, scoring 4 out of 5 against 3 for Semrush. That is a judgement about how quickly a new team gets productive, not a measured benchmark.

Our verdict

Moz Pro is the cheaper entry and both offer a free tier to try. Semrush carries the broader toolset across keyword research, rank tracking, audits and backlinks — four distinct jobs VERILO tracks it against — and holds the higher rating at 4.7 to Moz Pro's 4.0. Moz Pro is the gentler introduction; Semrush is what you grow into.

Visit Semrush Visit Moz Pro

Semrush vs Moz Pro

Which should you choose?

Common questions

Our verdict

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