Best tools to create product videos

1. 01

   HeyGen

   Good at it

   AI video generator with digital avatars, voice cloning and automatic video translation with lip sync.

   4.5From $29/moFree plan

   • Well supported, though not the product's main focus.
   • Includes AI content generation, Real-time collaboration, API access

   View HeyGenVisit HeyGen
2. 02

   CapCut

   Good at it

   Video editor from ByteDance with templates, auto captions and AI effects across mobile, desktop and web.

   4.2From $9.99/moFree plan

   • Well supported, though not the product's main focus.
   • Includes AI content generation, Templates, Mobile app

   View CapCutCompare with HeyGenVisit CapCut
3. 03

   VEED

   Good at it

   Browser-based video editor with automatic subtitles, AI voiceovers, avatars and script-to-video generation.

   4.2From $12/moFree plan

   • Well supported, though not the product's main focus.
   • Includes AI content generation, Templates, Text to video

   View VEEDCompare with HeyGenVisit VEED
4. 04

   Kapwing

   Good at it

   Collaborative online video editor with AI subtitles, dubbing, text-based editing and repurposing tools.

   4.1From $24/moFree plan

   • Well supported, though not the product's main focus.
   • Includes AI content generation, Real-time collaboration, Templates

   View KapwingCompare with HeyGenVisit Kapwing
5. 05

   InVideo AI

   Good at it

   Generates narrated stock-footage videos from a text prompt and lets you revise them with text commands.

   3.9From $35/moFree plan

   • Well supported, though not the product's main focus.
   • Includes AI content generation, Templates, Mobile app

   View InVideo AICompare with HeyGenVisit InVideo AI
6. 06

   Pictory

   Good at it

   AI tool that turns scripts, blog posts and long recordings into captioned stock-footage videos.

   3.8From $25/moFree trial

   • Well supported, though not the product's main focus.
   • Includes AI content generation, API access, Templates

   View PictoryCompare with HeyGenVisit Pictory
7. 07

   Synthesia

   Supports it

   AI video platform that turns scripts into presenter-led videos using digital avatars and synthetic voices.

   4.6From $29/moFree plan

   • Possible, but other tools on this list are more purpose-built.
   • Includes Real-time collaboration, Roles & permissions, API access

   View SynthesiaCompare with HeyGenVisit Synthesia
8. 08

   Runway

   Supports it

   Generative AI platform for creating video and images from text, image and video inputs.

   4.4From $15/moFree plan

   • Possible, but other tools on this list are more purpose-built.
   • Includes AI content generation, Roles & permissions, API access

   View RunwayCompare with HeyGenVisit Runway

8 tools compared. Each listing shows when its information was last reviewed; prices can change, so check the vendor’s pricing page before you decide.