Does HeyGen or Kapwing have a free plan?

Both do. HeyGen and Kapwing each offer a free tier, so you can try either without paying.

HeyGen vs Kapwing

A side-by-side look at HeyGen and Kapwing: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.

Which should you choose?

Choose HeyGen if

Marketers producing multilingual product and ad videos
Sales teams sending personalized outreach videos at volume
Developers embedding avatar generation into their own apps

Visit HeyGen

Choose Kapwing if

Social media managers cutting podcasts and webinars into captioned clips
Educators and creators who want a simple online editor with strong subtitles
Small agencies needing shared workspaces and a brand kit

Visit Kapwing

Cheapest to start

Not confirmed

Free plan

HeyGen, Kapwing

Highest editor rating

HeyGen · 4.5

Comparison of HeyGen and Kapwing
Compare	HeyGen Visit site	Kapwing Visit site
Free plan	Yes	Yes
Free trial	No	No
Starting price	From $29/mo	From $24/mo
Editor rating	4.5	4.1
Ease of use	Very easy (5/5)	Very easy (5/5)
Category	Video	Video
Pricing model	Free plan with a few short watermarked videos per month; Creator is $29/month billed monthly (about $24/month annually); Pro is $49/month; Business is $149/month plus $20 per additional seat; Enterprise is custom.	Free plan with watermarked 720p exports; Pro is approximately $24 per user monthly ($16 billed annually), Business approximately $64 per user monthly ($50 annually), and Enterprise is custom.
Plans	Free — Free Creator — $29/mo Pro — $49/mo Business — $149/mo Enterprise — Custom	Free — Free Pro — $24/user/mo Business — $64/user/mo Enterprise — Custom
Platforms	Web, iOS, API	Web
Integrations	Canva, Make, Zapier	Google Workspace, YouTube
Best for	Marketers producing multilingual product and ad videos Sales teams sending personalized outreach videos at volume Developers embedding avatar generation into their own apps	Social media managers cutting podcasts and webinars into captioned clips Educators and creators who want a simple online editor with strong subtitles Small agencies needing shared workspaces and a brand kit
Pros	Fast, convincing custom avatars from a short self-recorded clip or a photo Video translation with lip sync covering dozens of languages API and streaming avatar options for developers and interactive use cases Free plan and iOS app make it easy to try before paying	Text-based editing and automatic subtitles speed up repurposing long recordings AI dubbing and subtitle translation cover many languages Shared workspaces with comments suit small teams and agencies Wide toolkit in one browser tab: screen recording, background removal, script-to-video, templates
Cons	Usage is metered by credits or minutes, so translation and long videos add up Team features start at the $149-per-month Business plan Occasional lip-sync or gesture artifacts, especially on photo avatars Free plan output is watermarked and short	Free exports are watermarked, 720p and limited to a few minutes AI subtitle and dubbing minutes are metered per month Color and audio tools are basic compared with desktop editors Performance depends on cloud rendering and connection speed
AI avatars	Yes	No
AI content generation	Yes	Yes
AI voiceover	Yes	Yes
API access	Yes	No
Auto subtitles & captions	Yes	Yes
Background removal	No	Yes
Brand kit	Yes	Yes
Multi-language support	Yes	Yes
Real-time collaboration	Yes	Yes
Screen recording	No	Yes
SSO / SAML	Yes	No
Stock media library	No	Yes
Templates	Yes	Yes
Text to video	Yes	Yes
Transcript-based editing	No	Yes

Common questions

Does HeyGen or Kapwing have a free plan?: Both do. HeyGen and Kapwing each offer a free tier, so you can try either without paying.

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