HeyGen
AI video generator with digital avatars, voice cloning and automatic video translation with lip sync.
Overview
HeyGen is a web-based AI video generator built around digital avatars. You can pick from a library of stock avatars, generate an avatar from a photo, or record a short clip to create a custom avatar of yourself, then drive it with typed text or your own cloned voice. Its video translation feature dubs an existing video into dozens of languages while adjusting lip movements, which is a distinctive capability compared with script-first competitors.
Marketing teams, course creators, sales teams producing personalized outreach and developers embedding avatars via the API make up much of its user base. HeyGen also offers interactive, real-time avatars for live use cases through its streaming API, and it ships an iOS app for creating videos on the go.
The free plan is limited to a handful of short, watermarked videos per month, and paid plans meter usage by credits or minutes, so heavy translation work can get expensive. Custom avatar quality depends heavily on the footage you supply, and photo-based avatars can show lip-sync artifacts. Multi-user collaboration and SAML SSO are gated to the Business plan, at $149 per month plus $20 for each additional seat, while multi-workspace control and the highest limits require Enterprise.
Key features
AI
- AI content generation
Collaboration
- Real-time collaboration
Automation
- API access
Getting started
- Templates
Security
- SSO / SAML
Video
- Text to video
- AI avatars
- AI voiceover
- Auto subtitles & captions
Design
- Brand kit
Writing
- Multi-language support
- Integrations
- Canva, Make, Zapier
- Platforms
- Web, iOS, API
Pros & cons
Strengths
- Fast, convincing custom avatars from a short self-recorded clip or a photo
- Video translation with lip sync covering dozens of languages
- API and streaming avatar options for developers and interactive use cases
- Free plan and iOS app make it easy to try before paying
Limitations
- Usage is metered by credits or minutes, so translation and long videos add up
- Team features start at the $149-per-month Business plan
- Occasional lip-sync or gesture artifacts, especially on photo avatars
- Free plan output is watermarked and short
Pricing
Pricing last reviewed Sep 13, 2026
Freemium. Free plan with a few short watermarked videos per month; Creator is $29/month billed monthly (about $24/month annually); Pro is $49/month; Business is $149/month plus $20 per additional seat; Enterprise is custom.
Free
Free
Try avatars and voices with a few short videos per month.
- Limited number of short videos per month
- Watermarked exports
- Stock avatars and voices
Creator
Popular$29/mo
Single-user plan for regular video production.
- No watermark and 1080p exports
- Custom avatar from your own footage
- Video translation with lip sync (usage metered)
- About $24/month when billed annually
Pro
$49/mo
Single-user plan with a larger credit allowance and 4K export.
- 1,000 credits per month
- Videos up to 30 minutes
- 4K export
Business
$149/mo
Team plan; additional seats are $20 per seat per month.
- 1,500 credits per month
- Videos up to 60 minutes
- 5 custom video avatars
- Workspace collaboration and SAML SSO
Enterprise
Custom
Custom volume, security and support for large organizations.
- 4K exports and priority rendering
- Multi-workspace control and central management
- Dedicated support and custom avatar options
Prices are listed in USD and can change. Confirm current pricing on the vendor’s pricing page.
Best for
A good fit if you are
- Marketers producing multilingual product and ad videos
- Sales teams sending personalized outreach videos at volume
- Developers embedding avatar generation into their own apps
Not ideal if you
- Editing existing footage or long-form documentary-style content
- Teams that need unlimited minutes at a fixed price
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HeyGen
From $29/mo · Free plan