Does HeyGen or Pictory have a free plan?

HeyGen has a free plan. Pictory does not, though it offers a free trial.

HeyGen vs Pictory

A side-by-side look at HeyGen and Pictory: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.

Which should you choose?

Choose HeyGen if

Marketers producing multilingual product and ad videos
Sales teams sending personalized outreach videos at volume
Developers embedding avatar generation into their own apps

Visit HeyGen

Choose Pictory if

Content marketers repurposing blog posts into social video
Course creators and coaches cutting webinars into short clips
Agencies producing volume explainer content with minimal editing

Visit Pictory

Cheapest to start

Not confirmed

Free plan

HeyGen

Highest editor rating

HeyGen · 4.5

Comparison of HeyGen and Pictory
Compare	HeyGen Visit site	Pictory Visit site
Free plan	Yes	No
Free trial	No	Yes
Starting price	From $29/mo	From $25/mo
Editor rating	4.5	3.8
Ease of use	Very easy (5/5)	Very easy (5/5)
Category	Video	Video
Pricing model	Free plan with a few short watermarked videos per month; Creator is $29/month billed monthly (about $24/month annually); Pro is $49/month; Business is $149/month plus $20 per additional seat; Enterprise is custom.	Free trial with a few watermarked projects, then Starter at approximately $25 monthly ($19 billed annually), Professional approximately $49 monthly ($39 annually) and Teams approximately $119 monthly ($99 annually); plans are metered by video minutes.
Plans	Free — Free Creator — $29/mo Pro — $49/mo Business — $149/mo Enterprise — Custom	Starter — $25/mo Professional — $49/mo Teams — $119/mo
Platforms	Web, iOS, API	Web, API
Integrations	Canva, Make, Zapier	—
Best for	Marketers producing multilingual product and ad videos Sales teams sending personalized outreach videos at volume Developers embedding avatar generation into their own apps	Content marketers repurposing blog posts into social video Course creators and coaches cutting webinars into short clips Agencies producing volume explainer content with minimal editing
Pros	Fast, convincing custom avatars from a short self-recorded clip or a photo Video translation with lip sync covering dozens of languages API and streaming avatar options for developers and interactive use cases Free plan and iOS app make it easy to try before paying	Turns a script or article into a finished captioned video with almost no manual work Extracts highlight clips from long webinars and recordings automatically Transcript-based editing removes sections by deleting text Large stock footage and music library included API available for automated, bulk video creation
Cons	Usage is metered by credits or minutes, so translation and long videos add up Team features start at the $149-per-month Business plan Occasional lip-sync or gesture artifacts, especially on photo avatars Free plan output is watermarked and short	Stock-footage output looks generic and clips repeat across projects No permanent free plan; trial projects are watermarked Video-minute allowances make heavy use expensive Limited fine-grained editing control compared with a timeline editor
AI avatars	Yes	No
AI content generation	Yes	Yes
AI voiceover	Yes	Yes
API access	Yes	Yes
Auto subtitles & captions	Yes	Yes
Brand kit	Yes	Yes
Multi-language support	Yes	No
Real-time collaboration	Yes	No
SSO / SAML	Yes	No
Stock media library	No	Yes
Templates	Yes	Yes
Text to video	Yes	Yes
Transcript-based editing	No	Yes

Common questions

Does HeyGen or Pictory have a free plan?: HeyGen has a free plan. Pictory does not, though it offers a free trial.

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