Runway
Generative AI platform for creating video and images from text, image and video inputs.
Overview
Runway is a generative AI video platform built around its Gen series of models, which produce short clips from text prompts, still images or reference video. Alongside generation it offers image generation, motion and camera controls, lip sync, video-to-video stylization and older editing utilities such as green-screen removal and inpainting. A public API lets developers call the same models from their own products.
Its users are filmmakers, agencies, VFX artists and marketers experimenting with AI-generated footage, and it is one of the most cited tools in the space. Output quality is strong but not deterministic: getting a usable shot usually takes several attempts, clips are short (typically five to ten seconds per generation), and each attempt consumes credits, so the real cost per finished second is higher than the headline plan price suggests. There is no conventional timeline editor for assembling a full video.
The free plan comes with a one-time allowance of around 125 credits, enough for a handful of generations. Standard is $15 a month ($12 billed annually) with a monthly credit budget, Pro raises the budget and adds features such as custom voices, and Max ($95 monthly) has the largest credit budget and rolls up to a month of unused credits over. Enterprise adds SSO and custom terms.
Key features
AI
- AI content generation
Collaboration
- Roles & permissions
Automation
- API access
Platforms
- Mobile app
Security
- SSO / SAML
Video
- Text to video
Design
- Background removal
- Platforms
- Web, iOS, API
Pros & cons
Strengths
- Among the strongest text-to-video and image-to-video quality available
- Camera and motion controls give more direction over a shot than most competitors
- Public API for building generation into other products
- Green-screen removal and inpainting tools are useful even without generation
- Max tier rolls over up to a month of unused credits
Limitations
- Credit-based pricing makes cost per usable clip hard to predict
- Generations are short and often need several attempts
- Free credits are a one-time allowance, not a monthly refill
- No full timeline editor for assembling finished videos
Pricing
Freemium. Free plan with a one-time credit allowance; Standard is $15 monthly ($12 billed annually), Pro $35 monthly ($28 annually) and Max $95 monthly ($76 annually), all credit-based, with Enterprise on custom terms.
Free
Free
One-time credit allowance to try generation.
- Approximately 125 one-time credits
- Limited resolution and watermarked output
- Limited projects
Standard
Popular$15/user/mo
$12 per user monthly when billed annually.
- Monthly credit allowance (approximately 625)
- Watermark-free exports
- Upscaled exports
- Access to current Gen models
Pro
$35/user/mo
$28 per user monthly when billed annually.
- Larger monthly credit allowance (approximately 2,250)
- Custom voices
- More storage
- Everything in Standard
Max
$95/user/mo
$76 per month when billed annually.
- 9,500 credits per month
- Up to one month of unused credits rolls over
- Everything in Pro
Prices are listed in USD and can change. Confirm current pricing on the vendor’s pricing page.
Best for
A good fit if you are
- Filmmakers and agencies prototyping shots and concepts
- Marketers producing short AI-generated visuals for ads and social
- Developers integrating video generation through an API
Not ideal if you
- Editing existing footage into a complete video
- Tight budgets that need predictable per-video costs
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Runway
From $15/mo · Free plan