Plausible Analytics

Lightweight, cookieless, open-source web analytics that reports site traffic on a single page.

4.2Editor ratingAnalyticsFree trial · 30 days

Overview

Plausible Analytics is a lightweight, privacy-focused web analytics service from a small company based in the EU. Its script is under 1 KB, it uses no cookies and collects no personal data, so it can typically be used without a cookie consent banner under GDPR, and everything is shown on one page: visitors, sources, pages, locations, devices and goals. The code is open source (AGPL) and a Community Edition can be self-hosted.

It is popular with independent developers, bloggers, agencies and privacy-conscious companies that want an alternative to Google Analytics without the setup effort. Goals and custom events, UTM tracking, a Google Analytics importer, an official WordPress plugin, a stats API and scheduled email reports are included; funnels, ecommerce revenue tracking and custom properties are reserved for the Business tier.

Pricing is by monthly pageviews. Starter begins at approximately $9 per month for up to 10,000 pageviews, Growth at approximately $19 and Business at approximately $39, with two months free on annual billing. Every plan has a 30-day free trial and there is no permanently free cloud plan. There is no session replay, heatmaps or user-level analysis, which is by design; teams that need behavioral depth will want a product analytics tool alongside it.

Key features

Automation

API access

Data

Import & export
Reporting & dashboards

Security

GDPR compliance tools

Development

Self-hosting option

Analytics

Cookieless, privacy-friendly tracking
Funnels
Custom event tracking

Integrations: Google Analytics, WordPress
Platforms: Web, API

Pros & cons

Strengths

No cookies or personal data, so usually no consent banner is needed
Script under 1 KB with a single-page dashboard anyone can read
Open source with a self-hostable Community Edition
Google Analytics import and an official WordPress plugin
Goals, custom events and UTM tracking on every plan

Limitations

No permanently free cloud plan
Funnels, revenue goals and custom properties require the Business tier
No session replay, heatmaps or user-level analysis
Site and team member counts are capped per tier

Pricing

Usage-based. No free cloud plan; 30-day trial, then tiers by monthly pageviews: Starter from approximately $9 per month for 10,000 pageviews, Growth from approximately $19 and Business from approximately $39, with two months free on annual billing.

Starter

$9/mo

Approximately $9 per month for up to 10,000 monthly pageviews; price rises with traffic and annual billing gives two months free.

1 site and 1 team member
Goals, custom events and UTM tracking
Google Analytics import
Email reports and shared dashboards

Growth

Popular

$19/mo

Approximately $19 per month at 10,000 pageviews; higher traffic tiers cost more.

Up to 3 sites and 3 team members
Team management
Shared segments

Business

$39/mo

Approximately $39 per month at 10,000 pageviews; higher traffic tiers cost more.

Up to 10 sites and 10 team members
Funnels and ecommerce revenue goals
Custom properties
Longer data retention and sites API

Enterprise

Custom

Custom pricing for very high traffic or many sites.

Custom pageview volumes
More sites and team members
Priority support

See Plausible Analytics pricing

Prices are listed in USD and can change. Confirm current pricing on the vendor’s pricing page.

Best for

A good fit if you are

Sites that want to drop Google Analytics and cookie banners
Independent developers, bloggers and small businesses tracking traffic basics
Agencies reporting simple traffic dashboards to clients

Not ideal if you

Product teams that need events tied to individual users, funnels and retention
Anyone who wants a free hosted analytics tier

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