Does Google Analytics 4 or Plausible Analytics have a free plan?

Google Analytics 4 has a free plan. Plausible Analytics does not, though it offers a free trial.

How long is the Google Analytics 4 and Plausible Analytics free trial?

Plausible Analytics offers a 30-day free trial. Google Analytics 4 does not offer one.

Which is easier to use, Google Analytics 4 or Plausible Analytics?

In VERILO's editorial assessment Plausible Analytics is the easier of the two, scoring 5 out of 5 against 2 for Google Analytics 4. That is a judgement about how quickly a new team gets productive, not a measured benchmark.

Google Analytics 4 vs Plausible Analytics

A side-by-side look at Google Analytics 4 and Plausible Analytics: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.

Which should you choose?

Choose Google Analytics 4 if

Marketers who run Google Ads and need attribution and audiences
Websites of any size that need free, full-featured traffic analytics
Teams combining web and app data in one property

Visit Google Analytics 4

Choose Plausible Analytics if

Sites that want to drop Google Analytics and cookie banners
Independent developers, bloggers and small businesses tracking traffic basics
Agencies reporting simple traffic dashboards to clients

Visit Plausible Analytics

Cheapest to start

Not comparable

Free plan

Google Analytics 4

Highest editor rating

Google Analytics 4 · 4.3

Comparison of Google Analytics 4 and Plausible Analytics
Compare	Google Analytics 4 Visit site	Plausible Analytics Visit site
Free plan	Yes	No
Free trial	No	Yes
Starting price	Free	From $9
Editor rating	4.3	4.2
Ease of use	Takes time (2/5)	Very easy (5/5)
Category	Analytics	Analytics
Pricing model	The standard version is free with no traffic cap. Analytics 360, the enterprise edition with higher limits and SLAs, is priced on request and not published.	No free cloud plan; 30-day trial, then tiers by monthly pageviews: Starter from approximately $9 per month for 10,000 pageviews, Growth from approximately $19 and Business from approximately $39, with two months free on annual billing.
Plans	Google Analytics (standard) — Free Analytics 360 — Custom	Starter — $9/mo Growth — $19/mo Business — $39/mo Enterprise — Custom
Platforms	Web, iOS, Android, API	Web, API
Integrations	Google Ads, Google Workspace, WordPress	Google Analytics, WordPress
Best for	Marketers who run Google Ads and need attribution and audiences Websites of any size that need free, full-featured traffic analytics Teams combining web and app data in one property	Sites that want to drop Google Analytics and cookie banners Independent developers, bloggers and small businesses tracking traffic basics Agencies reporting simple traffic dashboards to clients
Pros	Free with no traffic cap for the standard version One property can combine a website with its iOS and Android apps Free BigQuery export and Looker Studio connector Native linking with Google Ads for audiences and attribution Explorations cover funnel, path and cohort analysis	No cookies or personal data, so usually no consent banner is needed Script under 1 KB with a single-page dashboard anyone can read Open source with a self-hostable Community Edition Google Analytics import and an official WordPress plugin Goals, custom events and UTM tracking on every plan
Cons	Steep learning curve and thinner standard reports than Universal Analytics Explorations are sampled above 10 million events per query on the standard tier User-level data retention capped at 14 months on the standard tier Consent handling and EU data-transfer questions require careful configuration	No permanently free cloud plan Funnels, revenue goals and custom properties require the Business tier No session replay, heatmaps or user-level analysis Site and team member counts are capped per tier
API access	Yes	Yes
Audience segmentation	Yes	No
Cookieless, privacy-friendly tracking	No	Yes
Custom event tracking	Yes	Yes
Funnels	Yes	Yes
GDPR compliance tools	Yes	Yes
Import & export	Yes	Yes
Mobile app	Yes	No
Reporting & dashboards	Yes	Yes
Roles & permissions	Yes	No
Self-hosting option	No	Yes

Common questions

Does Google Analytics 4 or Plausible Analytics have a free plan?: Google Analytics 4 has a free plan. Plausible Analytics does not, though it offers a free trial.
How long is the Google Analytics 4 and Plausible Analytics free trial?: Plausible Analytics offers a 30-day free trial. Google Analytics 4 does not offer one.
Which is easier to use, Google Analytics 4 or Plausible Analytics?: In VERILO's editorial assessment Plausible Analytics is the easier of the two, scoring 5 out of 5 against 2 for Google Analytics 4. That is a judgement about how quickly a new team gets productive, not a measured benchmark.

Google Analytics 4 vs Plausible Analytics

Which should you choose?

Common questions

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