Best tools for website analytics

1. 01

   Google Analytics 4

   Built for it

   Google's free, event-based analytics platform for websites and mobile apps, with a paid 360 edition.

   4.3FreeFree plan

   • This is a core use case of the product.
   • Includes Roles & permissions, API access, Import & export

   View Google Analytics 4Visit Google Analytics 4
2. 02

   Plausible Analytics

   Built for it

   Lightweight, cookieless, open-source web analytics that reports site traffic on a single page.

   4.2From $9Free trial

   • This is a core use case of the product.
   • Includes API access, Import & export, Reporting & dashboards

   View Plausible AnalyticsCompare with Google Analytics 4Visit Plausible Analytics
3. 03

   PostHog

   Good at it

   Open-source product analytics with session replay, feature flags, experiments and surveys in one platform.

   4.5Pay as you goFree plan

   • Well supported, though not the product's main focus.
   • Includes API access, Webhooks, Reporting & dashboards

   View PostHogCompare with Google Analytics 4Visit PostHog
4. 04

   Mixpanel

   Good at it

   Event-based product analytics with funnels, retention, cohorts and session replay for web and mobile apps.

   4.4Free planFree plan

   • Well supported, though not the product's main focus.
   • Includes AI assistant, Roles & permissions, API access

   View MixpanelCompare with Google Analytics 4Visit Mixpanel
5. 05

   Hotjar

   Supports it

   Behavior analytics with heatmaps, session recordings, surveys and feedback widgets for websites.

   4.2From $39/moFree plan

   • Possible, but other tools on this list are more purpose-built.
   • Includes AI assistant, Roles & permissions, Templates

   View HotjarCompare with Google Analytics 4Visit Hotjar

5 tools compared. Each listing shows when its information was last reviewed; prices can change, so check the vendor’s pricing page before you decide.