Google Analytics 4 alternatives
4 tools in Analytics comparable to Google Analytics 4, ranked by VERILO editor rating and editorial score. Rankings are independent of affiliate relationships.
Google Analytics 4 is free with no traffic cap, so people leave it for reasons other than cost: a steep learning curve, thinner standard reports than Universal Analytics had, and the consent banner its tracking typically requires.
If you want simple traffic reporting without cookies, Plausible is lightweight, cookieless and open source, reporting a site's traffic on a single page. If the questions are about what people do after they arrive — funnels, retention and cohorts — Mixpanel and PostHog are built for product analytics, and PostHog adds session replay, feature flags and experiments in the same platform.
And if you need to see why a page underperforms rather than how many people saw it, Hotjar adds heatmaps, session recordings and on-site surveys.
PostHog
Analytics
Open-source product analytics with session replay, feature flags, experiments and surveys in one platform.
Mixpanel
Analytics
Event-based product analytics with funnels, retention, cohorts and session replay for web and mobile apps.