Google Analytics 4 alternatives

5 tools in Analytics comparable to Google Analytics 4, ranked by VERILO editor rating and editorial score. Rankings are independent of affiliate relationships.

Semrush

SEO

All-in-one SEO and marketing suite for keyword research, competitor analysis, audits and rank tracking.

AI assistantAPI accessReporting & dashboards

4.7Free plan

From $139/mo

View software Visit Semrush

PostHog

Analytics

Open-source product analytics with session replay, feature flags, experiments and surveys in one platform.

API accessWebhooksReporting & dashboards

4.5Free plan

Pay as you go

View software Visit PostHog

Mixpanel

Analytics

Event-based product analytics with funnels, retention, cohorts and session replay for web and mobile apps.

AI assistantRoles & permissionsAPI access

4.4Free plan

Free plan

View software Visit Mixpanel

Hotjar

Analytics

Behavior analytics with heatmaps, session recordings, surveys and feedback widgets for websites.

AI assistantRoles & permissionsTemplates

4.2Free plan

From $39/mo

View software Visit Hotjar

Plausible Analytics

Analytics

Lightweight, cookieless, open-source web analytics that reports site traffic on a single page.

API accessImport & exportReporting & dashboards

4.2

From $9

View software Visit Plausible Analytics

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Shortlists for similar tools

The same comparison, starting from a different analytics tool.

Semrush

PostHog

Mixpanel

Hotjar

Plausible Analytics

Compare head to head

Shortlists for similar tools

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