Mixpanel vs PostHog
Mixpanel and PostHog both answer what people actually do inside a product, and both start free. Mixpanel is a focused product-analytics tool; PostHog bundles analytics with session replay, feature flags and experiments, and can be self-hosted.
Which should you choose?
Choose Mixpanel if
- Product managers and growth teams analyzing in-app behavior
- SaaS and mobile apps that need funnel and retention analysis
- Teams that want stakeholders to self-serve reports without SQL
Choose PostHog if
- Startups and product teams that want one tool for analytics, replay and flags
- Engineering-led companies comfortable with events and SQL
- Teams needing EU data hosting for product analytics
Cheapest to start
Custom pricing
Free plan
Mixpanel, PostHog
Highest editor rating
PostHog · 4.5
| Compare | Mixpanel |
|---|---|
| Free plan | Yes |
| Free trial | No |
| Starting price | Free plan |
| Editor rating | 4.4 |
| Ease of use | Moderate (3/5) |
| Category | Analytics |
| Pricing model | Free plan up to approximately 1 million events per month with unlimited seats; Growth is usage-based, charging per event above the free allowance with volume discounts; Enterprise is custom. |
| Plans |
|
| Platforms | Web, API |
| Integrations | HubSpot, Intercom, Salesforce, Slack, Zapier |
| Best for |
|
| Pros |
|
| Cons |
|
| A/B testing | No |
| AI assistant | Yes |
| API access | Yes |
| Audience segmentation | Yes |
| Custom event tracking | Yes |
| Feature flags | No |
| Forms & surveys | No |
| Funnels | Yes |
| GDPR compliance tools | Yes |
| Heatmaps | No |
| Import & export | Yes |
| Reporting & dashboards | Yes |
| Roles & permissions | Yes |
| Self-hosting option | No |
| Session replay | Yes |
| SSO / SAML | Yes |
| Templates | Yes |
| Webhooks | No |
Common questions
- Does Mixpanel or PostHog have a free plan?
- Both do. Mixpanel and PostHog each offer a free tier, so you can try either without paying.
Our verdict
Neither publishes a flat starting price — both scale with usage, so the honest answer is to model your own event volume rather than trust a headline figure. Both score 3 out of 5 for ease of use. VERILO rates PostHog 4.5 and Mixpanel 4.4. Choose Mixpanel if you want analysis and nothing else in the way; choose PostHog if you would rather have replay and flags in the same tool, or need to keep the data on your own infrastructure.