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Plausible Analytics vs PostHog

A side-by-side look at Plausible Analytics and PostHog: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.

Which should you choose?

Choose Plausible Analytics if

  • Sites that want to drop Google Analytics and cookie banners
  • Independent developers, bloggers and small businesses tracking traffic basics
  • Agencies reporting simple traffic dashboards to clients

Choose PostHog if

  • Startups and product teams that want one tool for analytics, replay and flags
  • Engineering-led companies comfortable with events and SQL
  • Teams needing EU data hosting for product analytics

Cheapest to start

Not comparable

Free plan

PostHog

Highest editor rating

PostHog · 4.5

Comparison of Plausible Analytics and PostHog
ComparePlausible Analytics
Free planNo
Free trialYes
Starting priceFrom $9
Editor rating4.2
Ease of useVery easy (5/5)
CategoryAnalytics
Pricing modelNo free cloud plan; 30-day trial, then tiers by monthly pageviews: Starter from approximately $9 per month for 10,000 pageviews, Growth from approximately $19 and Business from approximately $39, with two months free on annual billing.
Plans
  • Starter $9/mo
  • Growth $19/mo
  • Business $39/mo
  • Enterprise Custom
PlatformsWeb, API
IntegrationsGoogle Analytics, WordPress
Best for
  • Sites that want to drop Google Analytics and cookie banners
  • Independent developers, bloggers and small businesses tracking traffic basics
  • Agencies reporting simple traffic dashboards to clients
Pros
  • No cookies or personal data, so usually no consent banner is needed
  • Script under 1 KB with a single-page dashboard anyone can read
  • Open source with a self-hostable Community Edition
  • Google Analytics import and an official WordPress plugin
  • Goals, custom events and UTM tracking on every plan
Cons
  • No permanently free cloud plan
  • Funnels, revenue goals and custom properties require the Business tier
  • No session replay, heatmaps or user-level analysis
  • Site and team member counts are capped per tier
A/B testingNo
API accessYes
Cookieless, privacy-friendly trackingYes
Custom event trackingYes
Feature flagsNo
Forms & surveysNo
FunnelsYes
GDPR compliance toolsYes
HeatmapsNo
Import & exportYes
Reporting & dashboardsYes
Self-hosting optionYes
Session replayNo
WebhooksNo

Common questions

Does Plausible Analytics or PostHog have a free plan?
PostHog has a free plan. Plausible Analytics does not, though it offers a free trial.
How long is the Plausible Analytics and PostHog free trial?
Plausible Analytics offers a 30-day free trial. PostHog does not offer one.
Which is easier to use, Plausible Analytics or PostHog?
In VERILO's editorial assessment Plausible Analytics is the easier of the two, scoring 5 out of 5 against 3 for PostHog. That is a judgement about how quickly a new team gets productive, not a measured benchmark.

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