Mixpanel vs Plausible Analytics
A side-by-side look at Mixpanel and Plausible Analytics: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.
Which should you choose?
Choose Mixpanel if
- Product managers and growth teams analyzing in-app behavior
- SaaS and mobile apps that need funnel and retention analysis
- Teams that want stakeholders to self-serve reports without SQL
Choose Plausible Analytics if
- Sites that want to drop Google Analytics and cookie banners
- Independent developers, bloggers and small businesses tracking traffic basics
- Agencies reporting simple traffic dashboards to clients
Cheapest to start
Not comparable
Free plan
Mixpanel
Highest editor rating
Mixpanel · 4.4
| Compare | Mixpanel |
|---|---|
| Free plan | Yes |
| Free trial | No |
| Starting price | Free plan |
| Editor rating | 4.4 |
| Ease of use | Moderate (3/5) |
| Category | Analytics |
| Pricing model | Free plan up to approximately 1 million events per month with unlimited seats; Growth is usage-based, charging per event above the free allowance with volume discounts; Enterprise is custom. |
| Plans |
|
| Platforms | Web, API |
| Integrations | HubSpot, Intercom, Salesforce, Slack, Zapier |
| Best for |
|
| Pros |
|
| Cons |
|
| AI assistant | Yes |
| API access | Yes |
| Audience segmentation | Yes |
| Cookieless, privacy-friendly tracking | No |
| Custom event tracking | Yes |
| Funnels | Yes |
| GDPR compliance tools | Yes |
| Import & export | Yes |
| Reporting & dashboards | Yes |
| Roles & permissions | Yes |
| Self-hosting option | No |
| Session replay | Yes |
| SSO / SAML | Yes |
| Templates | Yes |
Common questions
- Does Mixpanel or Plausible Analytics have a free plan?
- Mixpanel has a free plan. Plausible Analytics does not, though it offers a free trial.
- How long is the Mixpanel and Plausible Analytics free trial?
- Plausible Analytics offers a 30-day free trial. Mixpanel does not offer one.
- Which is easier to use, Mixpanel or Plausible Analytics?
- In VERILO's editorial assessment Plausible Analytics is the easier of the two, scoring 5 out of 5 against 3 for Mixpanel. That is a judgement about how quickly a new team gets productive, not a measured benchmark.