Buffer vs Mailchimp
A side-by-side look at Buffer and Mailchimp: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.
Which should you choose?
Choose Buffer if
- Solo creators and small businesses scheduling a few channels
- Small agencies managing several clients
- Teams that want predictable pricing and a simple workflow
Choose Mailchimp if
- Small businesses that want a familiar all-in-one email tool
- Ecommerce stores on Shopify or WooCommerce with modest list sizes
- Teams that value templates and integrations over price
Cheapest to start
Not confirmed
Free plan
Buffer, Mailchimp
Highest editor rating
Mailchimp · 4.2
| Compare | Buffer |
|---|---|
| Free plan | Yes |
| Free trial | Yes |
| Starting price | From $6/mo |
| Editor rating | 4.1 |
| Ease of use | Very easy (5/5) |
| Category | Marketing |
| Pricing model | Free plan for 3 channels; Essentials is $6 per channel per month ($5 annually), Team $12 per channel ($10 annually), Agency from $120 per month for 10 channels ($100 annually). |
| Plans |
|
| Platforms | Web, iOS, Android, Browser extension |
| Integrations | Canva, Facebook & Instagram, LinkedIn, TikTok, YouTube, Zapier |
| Best for |
|
| Pros |
|
| Cons |
|
| A/B testing | No |
| AI assistant | Yes |
| AI content generation | No |
| API access | No |
| Audience segmentation | No |
| Browser extension | Yes |
| Calendar view | Yes |
| Drag-and-drop email builder | No |
| Forms & surveys | No |
| Landing page builder | No |
| Mobile app | Yes |
| Reporting & dashboards | Yes |
| Roles & permissions | Yes |
| SMS marketing | No |
| Social media scheduling | Yes |
| Templates | No |
| Workflow automation | No |
Common questions
- Does Buffer or Mailchimp have a free plan?
- Both do. Buffer and Mailchimp each offer a free tier, so you can try either without paying.
- How long is the Buffer and Mailchimp free trial?
- Buffer offers a 14-day free trial. Mailchimp does not offer one.
- Which is easier to use, Buffer or Mailchimp?
- In VERILO's editorial assessment Buffer is the easier of the two, scoring 5 out of 5 against 4 for Mailchimp. That is a judgement about how quickly a new team gets productive, not a measured benchmark.