Brevo vs Zoho CRM
A side-by-side look at Brevo and Zoho CRM: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.
Which should you choose?
Choose Brevo if
- Businesses with large contact lists and moderate sending volume
- European SMBs that need GDPR-friendly email and SMS
- Teams wanting transactional and marketing email in one place
Choose Zoho CRM if
- Small businesses that want a full-featured CRM at a low price
- Teams already using Zoho Books, Desk or Mail
- Companies that need custom modules and guided sales processes
Cheapest to start
Not confirmed
Free plan
Brevo, Zoho CRM
Highest editor rating
Brevo · 4.3
| Compare | Brevo |
|---|---|
| Free plan | Yes |
| Free trial | No |
| Starting price | From $9/mo |
| Editor rating | 4.3 |
| Ease of use | Easy (4/5) |
| Category | Marketing |
| Pricing model | Free forever plan, no card required. Paid tiers are priced by email volume: Starter $9/month (from 5,000 emails), Standard $18/month adding automation, A/B testing and a landing page, and Professional $499/month from 150,000 emails with 10 seats. Enterprise is priced on contact. Yearly billing saves 10 percent. |
| Plans |
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| Platforms | Web, iOS, Android, API |
| Integrations | Google Analytics, HubSpot, Make, Salesforce, Shopify, WooCommerce, WordPress, Zapier |
| Best for |
|
| Pros |
|
| Cons |
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| A/B testing | Yes |
| AI assistant | No |
| API access | Yes |
| Audience segmentation | Yes |
| Custom fields | No |
| Drag-and-drop email builder | Yes |
| Email sync (Gmail / Outlook) | No |
| Forms & surveys | Yes |
| Import & export | No |
| Landing page builder | Yes |
| Lead scoring | No |
| Live chat | Yes |
| Mobile app | No |
| Reporting & dashboards | Yes |
| Roles & permissions | No |
| SMS marketing | Yes |
| Visual pipeline | Yes |
| WhatsApp channel | Yes |
| Workflow automation | Yes |
Common questions
- Does Brevo or Zoho CRM have a free plan?
- Both do. Brevo and Zoho CRM each offer a free tier, so you can try either without paying.
- How long is the Brevo and Zoho CRM free trial?
- Zoho CRM offers a 15-day free trial. Brevo does not offer one.
- Which is easier to use, Brevo or Zoho CRM?
- In VERILO's editorial assessment Brevo is the easier of the two, scoring 4 out of 5 against 3 for Zoho CRM. That is a judgement about how quickly a new team gets productive, not a measured benchmark.