Best tools · Writing
Best tools to write content with AI
Draft blog posts, ads and emails faster. 7 tools in this list, 5 with a free plan.
How this list is ranked. Tools are ordered by how strongly they are built for this job (as tagged in VERILO’s catalogue), then by editorial score and editor rating. Affiliate relationships and featured status are never inputs.
- 01
ChatGPT
Built for itOpenAI's AI assistant for writing, research, coding, image creation and voice conversations.
4.7From $8/moFree plan- This is a core use case of the product.
- Includes AI assistant, AI content generation, AI agents
- 02
Claude
Built for itAnthropic's AI assistant for writing, analysis and coding, with Projects, connectors and the Claude Code agent.
4.6From $20/moFree plan- This is a core use case of the product.
- Includes AI assistant, AI content generation, AI agents
- 03
Jasper
Built for itAI content platform for marketing teams, with brand voice controls, templates and campaign workflows.
3.8From $49/moFree trial- This is a core use case of the product.
- Includes AI assistant, AI content generation, AI agents
- 04
Gemini
Good at itGoogle's AI assistant, bundled with Google One storage and Workspace apps, on web, Android and iOS.
4.5From $4.99/moFree plan- Well supported, though not the product's main focus.
- Includes AI assistant, AI content generation, AI agents
- 05
Grammarly
Good at itWriting assistant that checks grammar, clarity and tone across browsers, desktop apps and mobile keyboards.
4.3From $30/moFree plan- Well supported, though not the product's main focus.
- Includes AI assistant, AI content generation, Mobile app
- 06
Surfer SEO
Good at itContent optimization tool that scores pages against top-ranking results and guides on-page writing.
4.2From $49/mo- Well supported, though not the product's main focus.
- Includes AI assistant, AI content generation, API access
- 07
Perplexity
Supports itAI answer engine that searches the web and responds with cited sources, plus research and browsing agents.
4.3From $20/moFree plan- Possible, but other tools on this list are more purpose-built.
- Includes AI assistant, AI content generation, AI agents
Choosing between the top two?
See ChatGPT and Claude side by side on pricing, free plans, ease of use and features.
Compare ChatGPT vs Claude7 tools compared. Each listing shows when its information was last reviewed; prices can change, so check the vendor’s pricing page before you decide.