Wix
Drag-and-drop website builder with a free plan, an AI site generator and online store features on paid tiers.
Overview
Wix is a hosted website builder used by small businesses, freelancers and creators, with an online store (Wix Stores), bookings, restaurant ordering and event ticketing available as built-in apps. Sites are built in a freeform drag-and-drop editor or generated from a short conversation with the AI site builder; agencies and developers can use Wix Studio for client work and Velo for custom code and APIs.
A permanently free plan lets you publish on a Wix subdomain with Wix branding. Paid plans are priced per site and quoted per month billed annually: Light ($17), Core ($29), Business ($39) and Business Elite ($159). Selling online requires Core or above; Business adds features such as abandoned cart recovery, and Business Elite unlocks multi-currency and advanced reporting. Wix does not add its own transaction fees on top of processor fees. Month-to-month billing is available at higher rates, so treat the prices above as annual equivalents.
Trade-offs: you cannot switch templates without rebuilding, sites cannot be exported to another host, and Wix Payments and POS hardware are limited to certain countries. The App Market is broad, but commerce depth is below Shopify and BigCommerce for large catalogs or multi-channel operations.
Key features
AI
- AI content generation
Getting started
- Templates
Platforms
- Mobile app
Marketing
- Drag-and-drop email builder
Ecommerce
- Payment processing
- Inventory management
- Abandoned cart recovery
- Point of sale
- Discounts & coupons
- App marketplace
Development
- Custom domains
- Drag-and-drop builder
- Integrations
- Facebook & Instagram, Google Ads, Google Analytics, Google Workspace, PayPal, QuickBooks, Stripe
- Platforms
- Web, iOS, Android, API
Pros & cons
Strengths
- Free plan and an AI site generator make starting fast
- Very flexible drag-and-drop editor with hundreds of templates
- Bookings, restaurant ordering, events and stores are built in
- No Wix transaction fees on paid plans
- Large App Market plus Velo for custom code
Limitations
- Templates cannot be switched after a site is built
- Sites cannot be exported or moved to another host
- Selling online requires the Core plan or higher
- Commerce depth trails Shopify and BigCommerce for large catalogs
Pricing
Freemium. Free plan with Wix branding. Premium plans are advertised at yearly-subscription rates paid in full: Light $17, Core $29, Business $39 and Business Elite $159 a month. Wix states USD figures are for reference only and that prices vary by location, and does not publish a monthly-billed rate.
Free
Free
Build and publish with Wix branding.
- No credit card
- Wix ads on site
- AI website builder
Light
$17/mo
The basics, on a yearly subscription. Billed annually.
- Free domain 1 year
- 2 collaborators
Core
$29/mo
Adds ecommerce, on a yearly subscription. Billed annually.
- Accept payments
- Basic ecommerce
Business
Popular$39/mo
Recommended tier, on a yearly subscription. Billed annually.
- 100 GB storage
- Standard ecommerce
- 10 collaborators
Business Elite
$159/mo
Highest published tier, on a yearly subscription. Billed annually.
- Scale features
- Largest limits
Prices are listed in USD and can change. Confirm current pricing on the vendor’s pricing page.
Best for
A good fit if you are
- Small businesses and solo operators building a first site
- Service businesses combining bookings, a site and a small shop
- Users who want maximum visual freedom without code
Not ideal if you
- Merchants with large catalogs or multi-store operations
- Anyone who may need to migrate the site to another platform later
Wix alternatives
See all alternatives
User reviews
No user reviews yet
The rating above is VERILO's editorial assessment. User reviews for Wix will appear here once they are collected and moderated.
Wix
From $17/mo · Free plan