Squarespace vs Wix
Squarespace and Wix are the two website builders most often confused for each other, and the choice usually comes down to how much control you want over the layout. Wix lets you place anything anywhere; Squarespace holds you inside a template that is harder to make ugly.
Which should you choose?
Choose Squarespace if
- Creatives, photographers and small brands that prioritize design
- Service businesses selling appointments plus a small range of products
- Restaurants and local businesses that need a site with light commerce
Choose Wix if
- Small businesses and solo operators building a first site
- Service businesses combining bookings, a site and a small shop
- Users who want maximum visual freedom without code
Cheapest to start
Not confirmed
Free plan
Wix
Highest editor rating
Squarespace · 4.2
| Compare | Squarespace |
|---|---|
| Free plan | No |
| Free trial | Yes |
| Starting price | From $19/mo |
| Editor rating | 4.2 |
| Ease of use | Easy (4/5) |
| Category | Ecommerce |
| Pricing model | No free plan. Three tiers billed monthly: Basic $19, Core $27 and Advanced $36 per month, up to 36 percent cheaper billed annually ($12/$17/$25). Transaction fees fall from 2 percent on Basic to 0 percent on Core and above. 14-day free trial, no card required. |
| Plans |
|
| Platforms | Web, iOS, Android, API |
| Integrations | Facebook & Instagram, Google Analytics, Google Workspace, Mailchimp, PayPal, Stripe, Zapier |
| Best for |
|
| Pros |
|
| Cons |
|
| Abandoned cart recovery | Yes |
| AI assistant | Yes |
| AI content generation | No |
| App marketplace | No |
| Custom domains | Yes |
| Discounts & coupons | Yes |
| Drag-and-drop builder | Yes |
| Drag-and-drop email builder | No |
| Forms & surveys | Yes |
| Inventory management | Yes |
| Mobile app | Yes |
| Payment processing | Yes |
| Point of sale | Yes |
| Reporting & dashboards | Yes |
| Templates | Yes |
Common questions
- Does Squarespace or Wix have a free plan?
- Wix has a free plan. Squarespace does not, though it offers a free trial.
- How long is the Squarespace and Wix free trial?
- Squarespace offers a 14-day free trial. Wix does not offer one.
- Which is easier to use, Squarespace or Wix?
- In VERILO's editorial assessment Wix is the easier of the two, scoring 5 out of 5 against 4 for Squarespace. That is a judgement about how quickly a new team gets productive, not a measured benchmark.
Our verdict
Wix is the easier start — 5 out of 5 for ease of use against Squarespace's 4 — and it keeps a free plan where Squarespace has none. Squarespace publishes a standing price of $19 a month; Wix advertises its plans only at a promotional rate, so the two are not comparable on price today. Squarespace offers a free trial instead, and VERILO rates it 4.2 against Wix's 4.0. Both suit small sites and teams up to about twenty. Choose Wix if you want to drag things where you want them, Squarespace if you would rather the design decisions were already made.
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