Shopify vs Wix
Shopify and Wix get compared by people starting their first online shop, and the honest answer depends on whether the shop is the business or a part of it. Wix keeps a free plan; Shopify does not.
Which should you choose?
Choose Shopify if
- Merchants who want a hosted store running quickly with minimal upkeep
- Brands selling across web, social channels and physical retail
- Dropshipping and print-on-demand stores that rely on app integrations
- Growing businesses that expect to scale into Shopify Plus
Choose Wix if
- Small businesses and solo operators building a first site
- Service businesses combining bookings, a site and a small shop
- Users who want maximum visual freedom without code
Cheapest to start
Not confirmed
Free plan
Wix
Highest editor rating
Shopify · 4.7
| Compare | Shopify |
|---|---|
| Free plan | No |
| Free trial | Yes |
| Starting price | From $39/mo |
| Editor rating | 4.7 |
| Ease of use | Easy (4/5) |
| Category | Ecommerce |
| Pricing model | No free plan. Basic $39/month, Grow $105/month and Advanced $399/month billed monthly, each about 25 percent cheaper billed annually. Shopify Plus starts from $2,300/month. 3-day free trial, then $1/month for the first 3 months. |
| Plans |
|
| Platforms | CLI, Web, iOS, Android, API |
| Integrations | Facebook & Instagram, Google Ads, Google Analytics, PayPal, TikTok, YouTube |
| Best for |
|
| Pros |
|
| Cons |
|
| Abandoned cart recovery | Yes |
| AI assistant | Yes |
| AI content generation | No |
| API access | Yes |
| App marketplace | Yes |
| Custom domains | No |
| Discounts & coupons | Yes |
| Drag-and-drop builder | No |
| Drag-and-drop email builder | No |
| Inventory management | Yes |
| Mobile app | Yes |
| Multi-currency | Yes |
| Payment processing | Yes |
| Point of sale | Yes |
| Reporting & dashboards | Yes |
| Templates | No |
| Webhooks | Yes |
Common questions
- Does Shopify or Wix have a free plan?
- Wix has a free plan. Shopify does not, though it offers a free trial.
- How long is the Shopify and Wix free trial?
- Shopify offers a 3-day free trial. Wix does not offer one.
- Which is easier to use, Shopify or Wix?
- In VERILO's editorial assessment Wix is the easier of the two, scoring 5 out of 5 against 4 for Shopify. That is a judgement about how quickly a new team gets productive, not a measured benchmark.
Our verdict
Wix is the cheaper and easier start — $17 a month against $39, a free plan to try, and 5 out of 5 for ease of use against Shopify's 4. It suits small sites and teams up to about twenty. Shopify carries the higher rating at 4.7 against 4.0 and scales to around 500 people, with commerce features Wix does not attempt. Start with Wix if you are testing an idea; choose Shopify if you expect the shop to grow.
Go deeper
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- All Ecommerce software
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