Wix vs WooCommerce
A side-by-side look at Wix and WooCommerce: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.
Which should you choose?
Choose Wix if
- Small businesses and solo operators building a first site
- Service businesses combining bookings, a site and a small shop
- Users who want maximum visual freedom without code
Choose WooCommerce if
- Existing WordPress sites that want to add a shop
- Developers and agencies building customized stores
- Sellers who want ownership of their data and code
- Content-first businesses selling alongside a blog
Cheapest to start
Not comparable
Free plan
Wix, WooCommerce
Highest editor rating
WooCommerce · 4.3
| Compare | Wix |
|---|---|
| Free plan | Yes |
| Free trial | No |
| Starting price | From $17/mo |
| Editor rating | 4.0 |
| Ease of use | Very easy (5/5) |
| Category | Ecommerce |
| Pricing model | Free plan with Wix branding. Premium plans are advertised at yearly-subscription rates paid in full: Light $17, Core $29, Business $39 and Business Elite $159 a month. Wix states USD figures are for reference only and that prices vary by location, and does not publish a monthly-billed rate. |
| Plans |
|
| Platforms | Web, iOS, Android, API |
| Integrations | Facebook & Instagram, Google Ads, Google Analytics, Google Workspace, PayPal, QuickBooks, Stripe |
| Best for |
|
| Pros |
|
| Cons |
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| Abandoned cart recovery | Yes |
| AI content generation | Yes |
| API access | No |
| App marketplace | Yes |
| Custom domains | Yes |
| Discounts & coupons | Yes |
| Drag-and-drop builder | Yes |
| Drag-and-drop email builder | Yes |
| Import & export | No |
| Inventory management | Yes |
| Mobile app | Yes |
| Multi-currency | No |
| Payment processing | Yes |
| Point of sale | Yes |
| Reporting & dashboards | No |
| Self-hosting option | No |
| Templates | Yes |
| Webhooks | No |
Common questions
- Does Wix or WooCommerce have a free plan?
- Both do. Wix and WooCommerce each offer a free tier, so you can try either without paying.
- Which is easier to use, Wix or WooCommerce?
- In VERILO's editorial assessment Wix is the easier of the two, scoring 5 out of 5 against 2 for WooCommerce. That is a judgement about how quickly a new team gets productive, not a measured benchmark.