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BigCommerce vs WooCommerce

BigCommerce and WooCommerce are both chosen by merchants who want more room than a website builder's shop, and they solve the problem in opposite ways. BigCommerce is hosted: the platform runs the store, with no platform transaction fees and built-in B2B features. WooCommerce is a free, open-source WordPress plugin: you own the code and run everything around it.

Which should you choose?

Choose BigCommerce if

  • Mid-sized merchants with larger catalogs and multiple sales channels
  • B2B and wholesale sellers
  • Agencies building headless or heavily customized storefronts

Choose WooCommerce if

  • Existing WordPress sites that want to add a shop
  • Developers and agencies building customized stores
  • Sellers who want ownership of their data and code
  • Content-first businesses selling alongside a blog

Cheapest to start

Not comparable

Free plan

WooCommerce

Highest editor rating

WooCommerce · 4.3

Key differences

  • Listed for BigCommerce but not WooCommerce: Abandoned cart recovery, Custom domains and Templates.
  • Listed for WooCommerce but not BigCommerce: Import & export and Self-hosting option.
  • Only WooCommerce lists CLI among its platforms.
Comparison of BigCommerce and WooCommerce
CompareBigCommerce
Free planNo
Free trialYes
Starting priceFrom $29/mo
Editor rating4.1
Ease of useModerate (3/5)
CategoryEcommerce
Pricing modelNo free plan; a free trial is offered. Plans are capped by trailing-twelve-month sales and priced per month billed annually: Core $29 (up to $30K TTM GMV), Growth $79 (up to $100K), Scale $299 (with 0.9 percent on GMV above the cap) and Performance from $1,499. All quote a 25 percent saving against monthly billing, and Core auto-upgrades when a store outgrows its cap.
Plans
  • Core — $29/mo
  • Growth — $79/mo
  • Scale — $299/mo
  • Performance — Custom
PlatformsWeb, iOS, Android, API
IntegrationsFacebook & Instagram, Google Ads, Google Analytics, PayPal, Stripe, TikTok, WordPress
Best for
  • Mid-sized merchants with larger catalogs and multiple sales channels
  • B2B and wholesale sellers
  • Agencies building headless or heavily customized storefronts
Pros
  • No platform transaction fees on any plan or payment gateway
  • Multi-currency, customer groups and faceted search built in
  • Unlimited products, staff accounts and bandwidth
  • Strong APIs, webhooks and headless options including a WordPress plugin
  • B2B Edition for wholesale and account-based selling
Cons
  • Annual online sales thresholds force plan upgrades
  • Smaller theme and app ecosystem than Shopify
  • More settings to learn; deeper theme customization requires Stencil
  • No in-house payment processor; relies on third-party gateways
Abandoned cart recoveryYes
API accessYes
App marketplaceYes
Custom domainsYes
Discounts & couponsYes
Import & exportNo
Inventory managementYes
Mobile appYes
Multi-currencyYes
Payment processingYes
Reporting & dashboardsYes
Self-hosting optionNo
TemplatesYes
WebhooksYes

Common questions

Does BigCommerce or WooCommerce have a free plan?
WooCommerce has a free plan. BigCommerce does not, though it offers a free trial.
How long is the BigCommerce and WooCommerce free trial?
BigCommerce offers a 15-day free trial. WooCommerce does not offer one.
Which is easier to use, BigCommerce or WooCommerce?
In VERILO's editorial assessment BigCommerce is the easier of the two, scoring 3 out of 5 against 2 for WooCommerce. That is a judgement about how quickly a new team gets productive, not a measured benchmark.

Our verdict

Choose BigCommerce if you want a hosted store for larger catalogs, multiple sales channels or wholesale selling without managing servers. Plans are priced per month billed annually and capped by trailing-twelve-month sales: Core is $29 up to $30K in sales, Growth $79 up to $100K, then Scale at $299 and Performance from $1,499. A store that outgrows its cap moves up a plan, and the theme and app ecosystem is smaller than Shopify's.

Choose WooCommerce if you already run WordPress or want full control of your data and code. The plugin is free with no platform transaction fees; the cost is what you assemble — hosting from about $25 to $350 a month for most stores and official extensions at $29 to $299 a year each — plus the time spent on updates, backups and security.

The trade is money against time. BigCommerce's fees buy uptime and support you do not have to arrange; WooCommerce's lower platform cost is paid back in technical work. In VERILO's assessment BigCommerce is the easier of the two to run, scoring 3 out of 5 for ease of use against WooCommerce's 2.

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