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Brevo vs Semrush

A side-by-side look at Brevo and Semrush: what each costs to start, whether there is a free plan, how easy they are to pick up, and which features and integrations they cover.

Which should you choose?

Choose Brevo if

  • Businesses with large contact lists and moderate sending volume
  • European SMBs that need GDPR-friendly email and SMS
  • Teams wanting transactional and marketing email in one place

Choose Semrush if

  • Agencies running SEO and PPC for multiple clients
  • In-house marketing teams that need competitor intelligence
  • Content teams that want research and optimization in one suite

Cheapest to start

Brevo · From $9/mo

Free plan

Brevo, Semrush

Highest editor rating

Semrush · 4.7

Comparison of Brevo and Semrush
CompareBrevo
Free planYes
Free trialNo
Starting priceFrom $9/mo
Editor rating4.3
Ease of useEasy (4/5)
CategoryMarketing
Pricing modelFree forever plan, no card required. Paid tiers are priced by email volume: Starter $9/month (from 5,000 emails), Standard $18/month adding automation, A/B testing and a landing page, and Professional $499/month from 150,000 emails with 10 seats. Enterprise is priced on contact. Yearly billing saves 10 percent.
Plans
  • Free Free
  • Starter $9/mo
  • Standard $18/mo
  • Professional $499/mo
  • Enterprise Custom
PlatformsWeb, iOS, Android, API
IntegrationsGoogle Analytics, HubSpot, Make, Salesforce, Shopify, WooCommerce, WordPress, Zapier
Best for
  • Businesses with large contact lists and moderate sending volume
  • European SMBs that need GDPR-friendly email and SMS
  • Teams wanting transactional and marketing email in one place
Pros
  • Volume-based pricing suits large lists mailed infrequently
  • Email, SMS, WhatsApp and transactional email under one account
  • Capable automation builder on the Standard plan
  • EU-based company with a strong GDPR posture
  • Free plan with 300 emails per day and no contact-based fee
Cons
  • 300-per-day cap on the Free plan rules out larger sends
  • Branding removal and dedicated IPs cost extra
  • Built-in CRM is basic compared with dedicated tools
  • Template library is smaller than Mailchimp's
A/B testingYes
AI assistantNo
API accessYes
Audience segmentationYes
Backlink analysisNo
Browser extensionNo
Competitor analysisNo
Content optimizationNo
Drag-and-drop email builderYes
Forms & surveysYes
Keyword researchNo
Landing page builderYes
Live chatYes
Mobile appNo
Rank trackingNo
Reporting & dashboardsYes
Site auditNo
SMS marketingYes
Visual pipelineYes
WhatsApp channelYes
White-label / custom brandingNo
Workflow automationYes

Common questions

Is Brevo cheaper than Semrush?
Brevo starts lower, at $9 a month against $139 for Semrush. Both figures are the entry paid plan billed monthly, checked against each vendor's own pricing page. Higher tiers and add-ons can change the comparison, so price the plan you actually need.
Does Brevo or Semrush have a free plan?
Both do. Brevo and Semrush each offer a free tier, so you can try either without paying.
How long is the Brevo and Semrush free trial?
Semrush offers a 7-day free trial. Brevo does not offer one.
Which is easier to use, Brevo or Semrush?
In VERILO's editorial assessment Brevo is the easier of the two, scoring 4 out of 5 against 3 for Semrush. That is a judgement about how quickly a new team gets productive, not a measured benchmark.

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